Writers Find Their Future on Shaky Ground

Lately, I’ve come across a couple of articles about successful traditionally published authors whose incomes have been steadily dwindling over recent years. An article The Guardian quotes authors who claim that the credit crunch of 2008 and rapid change in the publishing/bookselling world have hurt their bottom line so much that some of them are in dire straits and facing some tough decisions.

The article isn’t talking about aspiring first-time novelists who’ve enjoyed lucky breaks. It’s talking about writers who have an impressive body of work under their belts and multiple awards. The publishers these people work with apparently can’t afford anywhere near the advances they gave before 2008. Book review sections in newspapers and magazines has been drastically cut, the flood of freebie e-books and cheap novels has made books more competitive and ultimately the writers’ bottom line.

I’ve been writing for over thirty years, and I’ve seen and heard all this before. The merging of publishing houses all over the world, and especially in North America, over twenty years ago eliminated many midlist writers back then. Midlist writers are disappearing again, and so the cycle continues.

In a sciencefiction article, bestselling fantasy author Tracy Hickman told an audience at a conference that he was fighting for his professional life. He stated that he used to have blocks of people lined up at bookstores to buy his books, but with the bookstores dying out his fans can’t find him anymore. Like the authors quoted in the above article, Hickman has to do a lot more work just to scratch out a living, and after thirty years of writing, he’s not sure it will last.

And that’s the disheartening part. So many well-known, award-winning authors are now in their sixties and nearly broke. Now they’re wondering not only if their careers will soon end, but what will happen when their meager savings runs out.

So, what’s wrong with this picture? The answer is that none of the authors in the two articles have figured out what Joe Konrath and others have. That adapting is not only crucial but quite possibly highly profitable for writers who’ve already created fans and a body of work. Why aren’t they embracing the digital age? Hickman says that he’s lost readers because they can’t find him. Huh? Are all of his fans technically illiterate? Or is it that they know how to find him but there are so many authors now available the digital world that their attention has wandered?

In this business adaptability means as much as awards, advances, and lots of published books. It’s about taking those titles and awards and incorporating them into this brave new world. Maybe they should start by reading Joe’s blog.

Barnes and Noble is For Sale. Any Buyers Out There?

Over recent months, I’ve written a few blogs about new trends in publishing that include the explosion of e-books and independently published books. Both of these publishing options are taking a significant bite out of profits previously enjoyed by traditional publishers and bookstores, so it wasn’t a surprise to read that Barnes and Noble is now selling its 720-store chain. To say that this is rocking the already battered traditional publishing world is a bit of an understatement. It’s clearly another part of the ongoing upheaval that started several years ago but which has escalated over the past three years, due in part to the 2008 recession.

In an article by Julie Bosman in the New York Times, the reasons for the sale also include growing competition for Amazon and Apple, plus a decline in the number of book buyers. Of those still buying books, more consumers are changing where they make their purchases. Rather than search out a bookstore, many choose to purchase a discounted book while shopping for other items at their local WalMart, Target, or Costco. Also, a growing number of peopke are ordering books from online sources.

Certainly, Barnes and Noble has its own online store and has created an e-reader to keep up with the times, but has this maneuver occurred at the expense of their traditional stores? The article says there are potential buyers for the chain, but the price tag is $700 million, and who wants to invest that much in a tumultuous industry that appears to be in a long-term state of flux? To read the whole article, go to http://www.nytimes.com/2010/08/04/business/media/04barnes.html?_r=2&ref=media

My amateur sleuth, Vancouver-based, Alex Bellamy mysteries can be purchased at
FATAL ENCRYPTION, http://tinyurl.com/ddzsxl
TAXED TO DEATH, http://tinyurl.com/czsy5n

Top 10 Tips to Help Authors Successfully Promote Their Books

Most authors should know that it's really up to them to promote their books, not the publisher. The publisher will do what they can do, of course, but the author is the one who can really get the word out there to the masses. So here is my Top 10 list of things authors can do to successfully promote their own books.

1. Promote your book BEFORE it's even published. Think of this like movie trailers. Film companies are super intelligent; they give people a sneak peek to get them interested, then hook them with anticipation by announcing a release date. Authors can do the same. Give your readers a sneak peek--a free sample, a book trailer. Then as soon as you know the release date (and about 1-3 months in advance) start promoting this new release.


2. Have your book PROFESSIONALLY edited. If you want longevity as a writer, you must treat this like a career. This means that even self-published, author-originated works must be edited professionally by someone who knows HOW to edit. NEVER be the only editor for your book. If you put out an inferior product you will lose fans and sales, and bookstores will not promote you. If you're going to do this, do it right! You're competing with every other book out there, and there are millions, so find a good editor.


3. Once your book is published, promote the heck out of it! Too many authors leave marketing up to their publisher. This is your baby, no one else's. As soon as your book is released, you have a window of about 3 months to get it off the ground, and another 3 months to keep things rolling. Not even a publisher can market your book as well as you can, and if you don't know how, LEARN. If you don't know where to start, I'm a book marketing coach; I can teach you.


4. Create a solid internet identity. What will we find if we Google your name right now? Will we find someone else with the same name who sells lawn ornaments? Are there 10 hits? 1000? 100,000? Are the first 3 pages of any search engine all about you or at least 90% you? If not, you've got work to do. Make sure you have a professional looking website and blog. Don't use a free host with ads for your site. Invest in a domain name (your name preferably) and pay for hosting.


5. Blog at least 2-3 times a week. On numerous blogs. Blogging about anything sells books. Readers like to see the human side of their favorite authors, so blogging should not be a hardcore sales pitch every post. Find a controversial or thematic angle within your book and blog about that. My novel Whale Song dealt with assisted suicide. I not only researched the topic, but I blogged about it and was then contacted by a radio station because of my blog post and then was interviewed. Blog about the journey you took to get where you are in your writing career. Blog about editing, rejections, writer's block, courses, anything that might be helpful to other writers.


6. Hold a virtual book tour. VBTs are an excellent and inexpensive way to get the word out about your book. Other bloggers are now promoting YOU. There is, however, an effective way to do this and an ineffective way. Successful blog tours have the following main elements: thoughtful planning, research, themed articles/posts, calls to action, proper scheduling, advertising and high sales. Your book should reach the bestsellers lists on Amazon, at the very least.


7. Sell your book on a specific day by holding a contest. If you ask people to order from one major retailer, like Amazon for instance, on a specific day and offer them some kind of incentive, you will have the opportunity to make Amazon's bestsellers list. Pick a day, offer a prize they can't turn down (remember: never make your book your prize-at least, not the book you are trying to promote) and have a proof of purchase to ensure sales are submitted on one day. Once you make Amazon's list (and don't forget, books are broken into categories), you're a "bestselling author" with a "bestselling novel". That statement alone attracts more success.


8. Find out where your readers are. The goal is not to have your book in every bookstore. First, very few books achieve that. Second, having them in a store is no good if no one is buying them. So find out where your readers are. If you write mysteries, find out where mystery readers meet in your town. Become a guest author at a book club. Look for online reading groups or sites like GoodReads and start schmoozing with readers.


9. Cultivate personal relationships with bookstore staff. Most authors underestimate the power of signing books in a store. Too many authors focus entirely on sales, or lack of sales. Forget sales! Think about relationships instead--with store staff, customers and potential fans. That is what is important. When you build these relationships you will have store staff who will hand sell your book and go out of their way to promote you, invite you to special events and feature you on special front-end shelves that publishers have to pay for. Customers can turn into media contacts and interviews. Potential fans can turn into lifelong fans who will buy everything you write and recommend you to their family and friends.


10. Contact media for every event or set of events. If holding a bunch of signings during October, call it your "fall tour" and promote it. Send out press releases to local TV, radio, newspapers and magazines. Send out online releases to services like 24-7pressrelease and free online services. Just Google 'press distribution services'. Many authors consider interviews a form of success, and the more you create a need for your area of expertise (whether writing, getting published, or a particular theme from your book), the more media will want to interview you.

It takes a combined effort and partnership between author, publisher and retailers to make a book successful. A partnership. That's how you must think of it. So don't just throw your "baby" out in the world and expect someone else to baby sit it or expect it to fend for itself.

Take control and responsibility seriously. Being a writer is the emotional, creative side; being a successful author of a published book means you have to recognize the business side. It comes with the territory. Accept it. Embrace it. And be the most successful author you can be.

~Cheryl Kaye Tardif,
bestselling author and book marketing coach
http://www.cherylktardif.com/

Crap Happens

Recently, I read a blog from someone who was warning of the dire straights bookstores are in, or will be in soon, because of the recession. In fact, I’ve read several comments this week about how we should all buy books to help bookstores survive.

Lord knows that in unhealthy economies, artists of all sorts are among the first to feel the pinch. Books, paintings, and sculptures are luxury items for many people. A choice between buying food or a book, is a no-brainer. While I’ll likely buy books for Christmas and love receiving them as gifts, I also want to say that spending my hard-earned money to support certain bookstores might be too much to ask. Here’s why.

Last month a bookstore arranged a “Meet 'N Greet” for me. I’d attended one in August and it went so well that the store invited me back. A week before the event, the store cancelled on me because a scheduling snafu had a celebrity appearing the same day. Three weeks later, another date was given to me. A week before that event, another apologetic email arrived stating that all events were now cancelled for December because the store couldn’t handle the “challenge” of hosting events while dealing with the heavy volume of customers. Huh? We’re in a recession and this store (a large store) couldn’t handle the extra work of hosting a three-hour "Meet 'N Greet" (where I do all the work) during their best sales month of the year?

Look, if authors, publishers, and bookstores want to survive tough economic times, then we’d all better step up to the plate, work harder, and think outside the box. Lately, I’ve heard far more complaining about reduced sales than new ideas for selling books. And I’ve already heard about layoffs at publishing houses and fewer contracts being offered to authors. So what else is new? During thirty-five years in the workforce, I’ve been through enough recessions and bad news cycles to know that crap happens now and then. Best thing to do is deal with it and move on. But for crying out loud, don’t tell me that selling books is too much work at Christmas time, or any other time, or you’ll lose my business.

To read excerpts of Taxed to Death and Fatal Encryption visit, www.debrapurdykong.com

Borders Tries About-Face on Shelves Counting on Covers to Sell, Bookseller Changes Display While Cutting Titles Stocked

*THIS ARTICLE BY JEFFREY A. TRACHTENBERG HAS BEEN EXCERPTED. It recently appeared in Jerry D. Simmons' newsletter - TIPS for WRITERS from the PUBLISHING INSIDER. It has been reprinted here with permission from Jerry D. Simmons, http://www.writersreaders.com, and the author.

Borders Group Inc. has decided you can sell a book by its cover.

In a radical move aimed at jump-starting sales, the nation's second-largest book retailer is sharply increasing the number of titles it displays on shelves with the covers face-out. Because that takes up more room than the traditional spine-out style, the new approach will require a typical Borders superstore to shrink its number of titles by 5% to 10%.

Reducing inventory goes against the grain of booksellers' efforts over the past 25 years or so. Chains like Borders and Barnes & Noble Inc., the nation's largest book retailer, became household names with superstores that stocked as many as 150,000 titles or more. The rise of Amazon made it even more important for stores to offer deep inventories.

Borders has little choice but to experiment. Competition from the Internet, videogames and other electronic devices has flattened growth in book sales in recent years.

The new display strategy is the brainchild of CEO George Jones, who says he learned when he was a buyer at Dillard's Inc. early in his career that dresses sell better when the entire garment is shown rather than hung sleeve-out. So he recently decided to test sales of books shown with the cover visible at a newly built prototype store in Ann Arbor, Mich., where the company has its headquarters. Results were so encouraging after the first two weeks -- sales of individual titles were 9% higher than at similar Borders stores -- that all of the retailer's superstores have been told to adopt the new strategy.

The retailer says customers throughout the country should be able to see the difference in displays within six weeks. While books shown face-out will still be in the overall minority, as many as three times the titles as in the past will be shelved with covers showing. Certain categories, such as books about food, cooking, travel, art and photography -- and children's books in particular -- lend themselves to the new approach.

Shoppers in the Borders store where the new face-out display was tested Borders says customers visiting its prototype store said their impression was that more books were available. Even so, its new strategy -- which at a typical superstore will mean a reduction of anywhere from 4,675 to 9,350 titles from the former total of around 93,500 -- could make Borders vulnerable to a marketing campaign from Barnes & Noble that promotes its own vast selection. The average 25,000 square-foot Barnes & Noble superstore stocks approximately 125,000 to 150,000 book titles, and the chain says it has no intention of cutting back.

The Borders push may affect small publishing houses, which can often place a debut novel in Borders because it has such a broad selection. Whether that will be more difficult in the future is unclear.

From Cheryl:

I have always bought books that are facing out, unless I've gone in for a specific title. It is always the cover that grabs me first, then the author's name, then the title and back cover or inside flap text. This is how I pick a book.

What about you? What makes you buy a book? Does it matter to you if it's facing out?

If you're an author, have you ever gone into a store and turned your books face out? :)

~Cheryl Kaye Tardif, bestselling author

"How should I promote my book launch?"

Recently, a writer friend had some questions regarding advertising book signings and launches. She asked if she should have had the store put up posters and showcase her book in the front window prior to her book launch. I gave her some advice, things I wish someone had told me at the very beginning.

In the beginning, I was bold...yet I didn't have a clue what to do either.

A few years ago, I didn't really get the difference between a book launch and a book signing. I suppose I could have helped myself out by actually attending some of both, but I didn't and my first "launch" suffered for it. Instead of making it a big celebration, my first book launch had no hoopla, just me at a table in front of the store, handing out business cards. Oy, I was so green I never knew I shouldn't give out cards unless they're to business contacts. No one else wants them. I know better now, but back then I had no idea what I should or could do for a launch party. Now I know it's only limited by my imagination and the fire code of the store. :)

Book signing:

A book signing is an event where you go and sign and sell books. It's that simple. There's only as much hoopla as you can create, based on any news to do with your book. But believe me, I look for anything newsy that can add some hype to my signings. News equals excitement, and excitement means sales, and sales mean I get to write another book. :)

I rarely have any form of advertising for my regular signings, other than in my writers organizations' newsletters and what I post on my site and blogs--mainly because people tend to forget, and so far it hasn't proven to bring in that many more people for it to be cost effective to run advertisements in newspapers. I just look at every person who walks in the store as MINE. Okay, I'm not that vain, but I do look at anyone as a prospective buyer. It seems far easier when I'm not worried about whether my invitees have arrived or if they'll even show. I always know that there will be people walking through the doors, and it's my job to greet them and make them feel welcome. (And give them my bookmarks.)

If I feel I need posters, I've learned not to wait for bookstores to make them. Other than Audrey's Books in Edmonton, which always makes up lovely posters for all my signings, and a few Chapters stores, most bookstores are just too busy to design signs. So I have a local print shop make posters for my special events. They're 14 x 17, I think, full color, announcing my name, author of... and date/time of event. I ask the stores to post them about 5 days before the event. Any earlier and people forget. Occasionally, I'll go to my signing and discover that my posters were never displayed, but usually they'll be up near the front door and often near the bathrooms. If I've been able to get some media attention (newspaper interviews or radio or TV interviews), then that's a bonus. But it's not easy to be newsworthy for all your events all of the time.

Book launch:

A book launch is a celebration, a big party to celebrate your book's arrival and everything you have gone through to get this far, and it's a party for YOU.

This is the one event that you need to have posters up on the walls, fliers to the bookstore a week before to add to customers' bags, media attention, tons of blogging about it, and lots and lots of hoopla. To ensure that you get great promotion for this exciting event, go to the store the day before and see how they're promoting you. Then you can ask them to display your books if they're nowhere to be found.

Also, for a launch, you'll want to send out an invitation to anyone on your email list and newsletter list. Ask them to bring a friend or two (or ten!), and make sure you ask them to RSVP, since you'll need to know how much food and drink to supply. Once you have this list, realize that about 10% won't make it, another 10% might not buy. 80% should be sales. Bad weather the day of the launch will increase the percentage of the first two and lower the last. Make sure the bookstore knows about your RSVP list ASAP. They need to know how many books to order in. Send your guests a "friendly reminder" about 2 days before.

A launch should always be eye-catching, big and bold. You need to create excitement. That's what separates it from a regular book signing. Some launches will have champagne and strawberries, others will have pop and veggies and dip. Some will have food that fits the theme of their book. I served two kinds of seafood dip; however, I just couldn't serve whale. I'm sure my friends were glad about that. :)

Most book launches will have:

• entertainment
• door prizes (I always ask local businesses to donate prizes in exchange for a sponsorship mention of them on my posters and I get awesome prizes this way...including a free limo ride for my family and closest friends to my last book launch)
• munchies (a couple of party trays and a cake with your cover on, at minimum)
• a mike for you to read a chapter and talk about your new "baby"
• an MC to introduce you and make you look good (either a friend or the store manager if she knows you)
• advertising in-store and elsewhere (community bulletin boards, schools, churches etc)

It's your party, so have fun! This really isn't the time to worry about sales. The more events you do, the better you should get at selling your book. If you have a bad signing (like 3 or less), evaluate why. When you have an exceptional signing (like 30+ books), also evaluate why. I always ask myself 'what worked?' and 'what didn't?'

How should you promote your book launch? By doing anything and everything you can think of to ensure its success and to make sure that everyone attending has a party they'll never forget. That way they'll be first in line for your next book launch, which (if you use these tips) will now be bigger and better than the last. :)

~Cheryl Kaye Tardif,

bestselling author of Whale Song

Book Signings – Do I Sit or Do I Stand?

As an author who has held over 300 events/signings and is very comfortable promoting books, I have noticed that style of approach will differ from author to author. The key is to find your comfort zone--and it's always the one that works the best―for you. If you're getting the big sales, then it's working.

A while ago, I read an article on book signings and the author had said one should always move toward the customer and never sit or stand behind the table. Reading this, I had to chuckle because I was once at an event where an author did exactly what the author here suggested. He went into the aisles, books and bookmarks in hand, smiling and talking to everyone, while I stood behind and sometimes beside my table, bookmarks in hand, smiling and greeting everyone. Sometimes I sat down.

At the end of the event, he had sold 5 books at $14.00 each. I had sold 30 books at $26.00 each.

Why? Many people who came to my table said they felt "jumped on" by the other author. By moving toward them, he had invaded their physical space. He seemed "desperate" to some customers, and all of this turned people off; whereas I seemed genuine and open to them, and they were curious what was going on at my table.

At another multi-author event, an author stayed beside her table, just slightly out front and it worked for her. She had good sales. Again for me, I stood and sat at intervals, and still outsold her.

So what really sells a book? I think it's an author's genuine love for his or her craft, for the particular book that they're promoting and for people in general. At least, that's how it is for me.

There have been occasions where I have left my table. If it's super busy and I miss giving a bookmark to a customer or I see someone loaded down with books by comparable authors, I'll sometimes go up to them and give them a bookmark. "For your books", I'll say. Or, "I forgot to give you this." That small action, non-invasive, will often lead to natural discussions and many times the person who has been standing in the lineup will leave it to check out my books.

Even at signings with well-known bestselling authors, the authors are usually at the table, either sitting or standing behind or beside.

I believe it's a combination of advertising prior to events, ads in the stores, signage near the author (on the table or in sign holders), the book itself, but mostly it's how the author presents him- or herself.

It is definitely less invasive to have the customers come to you. The key is knowing how to get them to visit your table. I'll often have a draw box at one corner of the table, with a visible sign posted that describes the prize(s). Once in a while, I'll have chocolates in a bowl. But most often, I reach across the table after making eye-contact, smile and hand them a bookmark.

Tip: Hand them a bookmark. Most people will just take it. Don't ask if they want one. Try not to ask any question that can be answered by "yes" or "no". That usually results in "no". Just hold out your bookmark and go directly into your greeting, tell them who you are and what you're doing.

And don't forget to smile and enjoy what you're doing. I love signings. I genuinely enjoy meeting people, talking to them, and many times there is no advertisement prior to my events, except online. But it makes no difference. Every customer who walks by me is a potential reader of my books--or they know someone. I like to approach strangers in the same way I would a long lost friend. And I can't wait to meet them. :)

For more book signing tips, check out this article at:
http://www.cherylktardif.com/book-signings-your-best-friend

If you're an author, I'd love to hear about your thoughts on this, and your own approach to book signings.

If you're a reader, I'd also love to hear from you. I hope you'll share with me what kind of approach you think works best. What do you prefer and why? How can an author improve your experience in a bookstore?

©2008 Cheryl Kaye Tardif

~Cheryl Kaye Tardif is the bestselling author of Whale Song, The River and Divine Intervention. She is also a freelance writer and book reviewer, and she speaks about book marketing at conferences in Canada and the US. She has appeared on TV and radio, and in newspapers and magazines in both countries. http://www.cherylktardif.com

Why doesn't every bookstore carry my books?

Is it true that once you're published by a traditional royalty-paying publisher your books will be in all the bookstores across Canada and the US?

The answer is...no. Many writers believe that this is the big advantage to being traditionally published. But it's a myth.

Since my first novel was published in 2003, I have often been asked why my novels are not in every bookstore across North America. There are a few reasons for this, actually, but one of the main reasons is that the book industry just doesn't work like that. Yes, you'll certainly see the top 25 or so bestsellers in every store. These are big name authors who have proven time and time again that their books sell by the truckloads, and the 1 or 2 breakout authors whose book flies off the shelf at record speeds may be among them.

Believe me--I would be quite happy (and possibly a bit manic) to see my novels in every bookstore. It is a partnership between so many divisions of the publishing industry that helps increase a book's availability. I know one thing for sure, there are thousands of authors whose books have less exposure than my novels.

My publisher has been writing articles for Foreword Magazine, an industry standard for the book world, and his latest article touched on something I have believed since day one. If I want my books to sell, I have to do whatever I can to 'move' them off the shelves. I owe it to myself. Every author does.

The following is my reply to my publisher's latest article on Foreword's website:

In the years (okay, decades) that I've been researching the book industry, I've heard these statistics many times. And they're so true. I've also heard how publishers in the US are publishing nearly 200,000 new titles a year. This sheds some light on why my 3 novels aren't on every bookstore shelf. Can you imagine the size the bookstore would have to be to accomplish shelving every title? But it is a common assumption with aspiring or newly published authors that their books will be everywhere, in every store automatically. That's just not the case.

Today's authors have to take on the role of marketing even more than ever if they want to succeed. You can't wait for the sales to happen; you have to go out and get them. Book signings are a plus. I love doing them, meeting people and talking to fans. But most authors, including me, can't afford to tour all across the country 2-3 times a year. And publishers certainly can't pay for all of their authors to do so either.

I was the first author from Kunati Books to hold a virtual book tour (VBT). For one month, I blogged, wrote articles, answered intervews, spoke on radio shows--I loved it. VBT's are becoming more popular every year, and I believe that's where author tours are heading. Even bestselling author Margaret Atwood knows the trials of traveling; she invented the LongPen, a device that signs books with the author in one city and readers in another. I've signed up for that too.

I embrace the marketing of my novels and I am excited to do so. With three novels published, I am constantly searching for new ways, new ideas, and the majority of them involve online marketing. From my own experience, I can say that being computer savvy is a huge advantage as more and more authors are turning to internet marketing. Authors experienced in web design, HTML code, navigating the internet, and those who blog regularly and update their websites routinely have a headstart. I believe in working smarter, not necessarily harder.

Selling books is a partnership between everyone involved--author, agent, publisher, distributor, booksellers...they each have their role, and the common one is to sell books. Today's authors have to be bold, daring, open to learning, open to selling, persistent, and driven. That's how you become one of the 2.1% of authors who sell more than 5000 copies.

If you'd like a better understanding of the book industry, please read my publisher's article:
Staggering Statistics in Book Publishing can Read Like a Stephen King Horror Novel. Is There Any Hope for Authors and Publishers?

I invite you to leave a comment here and on the Foreword page.

What do you think about these statistics and the book industry's future?

~Cheryl Kaye Tardif,
bestselling author of Whale Song, The River and Divine Intervention

Canada to lose "oldest bookstore", The Book Room

Over the past two years, I've watched Canadian independent bookstores fight to compete with the 'big boys'--major big-box outlets and Internet retailers, but it seems like a fight to the death. As a Canadian, I cheer them on, hoping they'll succeed. As an avid reader, I mourn their loss. As an author, I feel their disappearance is sadly inevitable. Business, after all, means survival of the biggest and most powerful. It's like watching a giant game of Pac-Man. Something is gobbling up our independent bookstores one at a time, and now we're about to lose "Canada's oldest bookstore"--The Book Room in Halifax, Nova Scotia.

The Book Room is expected to clear out inventory and close its doors for the final time at the end of March 2008, about eight weeks from now. Eight weeks...and then we'll have to say goodbye to a Nova Scotian icon. Founded in 1839, The Book Room has survived two World Wars, the Halifax Explosion and the Great Depression, and it will be a great loss to Canadian booklovers and to its local community. Charles Burchell, president of The Book Room, is justifiably disappointed. "The Book Room has been an institution in Nova Scotia."

The explanation given for its imminent closure? Increased competition, deep discounting from big-box and Internet retailers, as well as dual pricing issues. In Canada, books have traditionally been printed with two prices--Canadian and American. Canadian prices have always been quite a bit higher, but the recent strength of the Canadian dollar has put much pressure on the entire book industry. Canadian customers want US pricing, with that price on the back cover of books; publishers can't afford to discount their books to US pricing when they've based everything on a higher Canadian price, and booksellers are forced to either lower prices and take a loss or lose their customers and their business.

"Out with the old, in with the new" might be an exciting way to ring in the New Year, but in the book business, the saying is a painfully discordant reminder to make way for the "big-boys", at the expense of tradition.

Farewell to The Book Room. Booklovers across Canada will miss you.

~Cheryl Kaye Tardif, bestselling author of Whale Song