Attention Canadian Authors: Learn about Canada's New Anti-Spam Law

On July 1, 2014, a new anti-spam legislation came into effect in Canada, and it's considered to be the toughest anti-spam law in the world. And it will affect how some Canadian authors do business--it may even affect their income.

Learn more about it at:
http://cherylktardif.blogspot.ca/2014/07/canadas-new-anti-spam-law-creates-chaos.html

Amazon selects CHILDREN OF THE FOG for a special promotion

Just over a week ago, a representative from Amazon contacted me to ask if I'd consider putting CHILDREN OF THE FOG, my bestselling supernatural suspense, in a special promotion. So after a few emails back and forth, I of course said YES. I'd be foolish not to take them up on some free advertising and exposure.

For the month of July, CHILDREN OF THE FOG is listed on the 100 Kindle Books for $3.99 or Less page on Amazon, in the Deals section and under the Mysteries and Thrillers category.

So for all of July CHILDREN OF THE FOG is on sale for only $0.99 (list price: $3.99).

YOU HAVE 10 SECONDS TO MAKE A DECISION:

Let A Kidnapper Take Your Child, Or Watch Your Son Die.

Choose! 

Sadie O'Connell is a bestselling author and a proud mother. But her life is about to spiral out of control. After her six-year-old son Sam is kidnapped by a serial abductor, she nearly goes insane. But it isn't just the fear and grief that is ripping her apart. It's the guilt. Sadie is the only person who knows what the kidnapper looks like. And she can't tell a soul.

An international bestseller & Top 100 Amazon bestseller (was #4 under The Hunger Games trilogy).

Celebrate Canada Day with the new ebook release: REMOTE CONTROL, a novelette by Cheryl Kaye Tardif

Celebrate Canada Day with some Canadian fiction:
the ebook release of my novelette
REMOTE CONTROL,
now available on Amazon (Kindle) and Smashwords (various formats).

ONLY $0.99 US

In this dark, suspenseful and somewhat comical look at one man's desires, Remote Control by bestselling author Cheryl Kaye Tardif delivers a strong message:
Be careful what you wish for! 

Meet Harold Fielding--plumber by part of the day, slacker/tv addict the rest of the day and night. Harry believes that fame and fortune will come to him if he wishes hard enough. God forbid if he should actually work for it.

Beatrice Fielding is Harry's hardworking wife. She holds down multiple jobs so her husband can laze about on his recliner, eating popcorn and drinking cola while watching his favorite shows. She has many wishes--some aren't so nice.

SET IN CANADA!
***2008 Textnovel contest finalist***

Remote Control is ONLY $0.99 US at Amazon, Smashwords and more to come, including KoboBooks.

WIN: Leave a comment here with your email address and you'll be entered to win a free ebook of Whale Song, my critically acclaimed, bestselling novel. One winner will be selected later tonight, so enter now.

Happy Canada Day!

Serial killers, child murderers, the Canadian Armed Forces and book deals

If you haven't heard recent news, let me say that it's one of the most shocking murder cases in Canadian history--especially in military history. Colonel Russell Williams, a Canadian military man who has commanded thousands and piloted presidents, has been accused in the brutal murders of two Ontario women. Charges of forcible confinement, sexual assault and break and enter of two other Ontario women have also been filed against Williams.

Random House Canada announced that they've signed a book deal with Timothy Appleby, a reporter for the Globe and Mail, just days after charges were laid. The book will detail the court case and presumably the accused will be interviewed, as in most true crime books. Will it give readers insights into the mind of a killer? Or sensationalize what is a terrible and horrifying tragedy for the victims and their families?

The book will be titled: Betrayal in Uniform: The Secret Life of Colonel Russell Williams

On a personal note:
I was recently contacted by the survivor of 2 murder victims, someone I've come to care for as a friend and admire for her strength. She asked me if I'd consider writing a book based on the trial, conviction and horror that was done to her loved ones. As her friend, it was very hard to say no. As someone wanting to see justice, that decision was even more difficult. As an author, I'll admit that too made it difficult. It's a horrific but compelling story.

Why did I decide not to write a book about a murderer and his victims? I don't believe I'm the kind of writer who could report only the facts, although I once was a reporter for a small BC newspaper. Facts don't appeal to me as much as emotion. And I cannot imagine being the one to rip the proverbial bandage off my friend's heart and expose her to more torture.

Did I make the right decision? I honestly don't know.

I don't judge any writer for jumping on an opportunity, but being that the Colonel Williams case is so fresh, I have a hard time wrapping my mind around this book deal. I only hope that the truth comes out in court and that the victims' families find a sense of justice and peace afterwards. But I know from personal experience that being a survivor of a murder victim can be a grueling journey.

Colonel Russell Williams will be joining Steve and Lorelei Turner, formerly stationed at Canadian Forces Base in Chatham, NB. The Turners were convicted of torturing, starving and murdering their three-year-old son John. They were both sentenced to 16 years but have been paroled--early. According to the Canadian Press, "The boy had not eaten for weeks and may have refused food. In the final days of his life at Canadian Forces Base Chatham, N.B., John was restrained by a harness and gagged with a sock to muffle his cries. He died on May 29, 1994."

I had the misfortune of knowing Lorelei and Steve Turner. My husband and I were stationed at the same base. My baby and baby John played on a blanket in their living room. I can't even begin to tell you how it makes me feel to know I was in the home of brutal murderers. I wish I'd known and stopped them.

Links of interest:

Book deal signed for story of Colonel Russ Williams

Random House Canada signs Globe and Mail crime reporter Timothy Appleby to write a book on Colonel Russell Williams

Colonel Russ Williams's biography

Profile: Colonel Russ Williams charged with murders of Jessica Lloyd, Marie Comeau

"Ontario woman convicted of son's starvation death granted full parole"

~Cheryl Kaye Tardif,
bestselling suspense author
http://www.cherylktardif.com

Authors: Promote your books on NovelRank, Kobo, Kindle and litHouse

Authors: here are some great promotional links you may want to check out:

NOVELRANK:

If you haven't heard of NovelRank yet, it's because they're new. If you've used TitleZ in the past to track books and sales ranks of Amazon, you'll know Amazon recently removed Kindle version tracking. www.NovelRank.com is a similar tracking service and best of all it's free. While you can't compare book sales side by side (like TZ), there are extra stats I know you'll love--like the Twitter search and sales data. I really recommend you check it out. Also, check out Mario's blog for NovelRank. He'll promote you if you're willing to donate a book for one of his monthly draws. http://www.novelrank.com/blog/donate-novel-authors-monthly-promotion-and-giveaway/

KOBO:

Kobo is the new name for Shortcovers, an e-book retailer in Canada that offers e-books on a variety of platforms and devices. Shortcovers originated as a side-business of Indigo Books & Music, but recently broke away, found major investors and renamed to KOBO. Authors can sell short stories, collections of stories and books. Readers can read on PCs, laptops or smart phones. www.KoboBooks.com

KINDLE:

Authors in Canada can now sell their e-books through Amazon's Kindle. It's not the easiest to figure out how to get started so here's the link: https://dtp.amazon.com/mn/signin 

You must have an ISBN to sell your books at most online retailers, and in Canada you can register for ISBNs free at: http://www.collectionscanada.gc.ca/ciss-ssci/app/index.php?fuseaction=priv.registration (In the US, I believe you pay $50.)

LITHOUSE:

If you offer writing, publishing or marketing services, you can promote your business by posting a free ad at www.lithouse.com

~Cheryl Kaye Tardif,
Book Marketing Coach & Suspense Author
http://www.shamelessbookpromoter.com

A Salute to ALL Fallen War Heroes

When I was a child, I knew a lot about military life; I was a military 'brat', born and raised. My father served in the Canadian Armed Forces, as had his father before him. I grew up surrounded by army green or camouflage uniforms and the smart looking dress uniform I saw on special occasions. My father retired years ago after a long stint and trips to faraway places. My husband and his father also served their country. They are heroes.

My brother Derek is the next generation of military men in our family. He, too, is a hero. I find it very hard to think of what he does, what he could be doing, where he could end up going. It's harder because he's the only brother I have left, since our younger brother Jason was murdered in 2006. I don't think I've ever told Derek how proud I am of him, for representing our family, his family and our country. I am very proud, Derek.

Today Derek sent me a link to a news story in Britain, where fallen heroes are not given the respect they so deserve. While the article made my heart ache for the fallen soldiers in that country, I also felt pride for my country--Canada. I've been 'away' from military life now for about 18 years, but I always think of the men and women overseas who are fighting for freedom--maybe not Canada's freedom, but they're helping those who are too weak to fight for themselves.

I salute and honor all fallen heroes in all countries, particularly Canada, Britain and the US. I think it is tragic and criminal that war heroes are not welcomed with ceremony and honor in Britain. But we can honor them now. I invite you to take a few minutes right now and read the article posted today in This is London and honor ALL fallen heroes.

The article begins with:

"They serve the same Queen, fight the same foe and lay down their lives with equal valour and sacrifice. But when the fallen heroes of Canada and Britain come home, the welcome is very different."

Pictures that should shame us all reveal the shabby way Britain treats its fallen heroes

There is no place to comment directly at this link, so I welcome your comments here after you read the article.

~Cheryl Kaye Tardif,

former military 'brat' and former military wife

Book Signings – Do I Sit or Do I Stand?

As an author who has held over 300 events/signings and is very comfortable promoting books, I have noticed that style of approach will differ from author to author. The key is to find your comfort zone--and it's always the one that works the best―for you. If you're getting the big sales, then it's working.

A while ago, I read an article on book signings and the author had said one should always move toward the customer and never sit or stand behind the table. Reading this, I had to chuckle because I was once at an event where an author did exactly what the author here suggested. He went into the aisles, books and bookmarks in hand, smiling and talking to everyone, while I stood behind and sometimes beside my table, bookmarks in hand, smiling and greeting everyone. Sometimes I sat down.

At the end of the event, he had sold 5 books at $14.00 each. I had sold 30 books at $26.00 each.

Why? Many people who came to my table said they felt "jumped on" by the other author. By moving toward them, he had invaded their physical space. He seemed "desperate" to some customers, and all of this turned people off; whereas I seemed genuine and open to them, and they were curious what was going on at my table.

At another multi-author event, an author stayed beside her table, just slightly out front and it worked for her. She had good sales. Again for me, I stood and sat at intervals, and still outsold her.

So what really sells a book? I think it's an author's genuine love for his or her craft, for the particular book that they're promoting and for people in general. At least, that's how it is for me.

There have been occasions where I have left my table. If it's super busy and I miss giving a bookmark to a customer or I see someone loaded down with books by comparable authors, I'll sometimes go up to them and give them a bookmark. "For your books", I'll say. Or, "I forgot to give you this." That small action, non-invasive, will often lead to natural discussions and many times the person who has been standing in the lineup will leave it to check out my books.

Even at signings with well-known bestselling authors, the authors are usually at the table, either sitting or standing behind or beside.

I believe it's a combination of advertising prior to events, ads in the stores, signage near the author (on the table or in sign holders), the book itself, but mostly it's how the author presents him- or herself.

It is definitely less invasive to have the customers come to you. The key is knowing how to get them to visit your table. I'll often have a draw box at one corner of the table, with a visible sign posted that describes the prize(s). Once in a while, I'll have chocolates in a bowl. But most often, I reach across the table after making eye-contact, smile and hand them a bookmark.

Tip: Hand them a bookmark. Most people will just take it. Don't ask if they want one. Try not to ask any question that can be answered by "yes" or "no". That usually results in "no". Just hold out your bookmark and go directly into your greeting, tell them who you are and what you're doing.

And don't forget to smile and enjoy what you're doing. I love signings. I genuinely enjoy meeting people, talking to them, and many times there is no advertisement prior to my events, except online. But it makes no difference. Every customer who walks by me is a potential reader of my books--or they know someone. I like to approach strangers in the same way I would a long lost friend. And I can't wait to meet them. :)

For more book signing tips, check out this article at:
http://www.cherylktardif.com/book-signings-your-best-friend

If you're an author, I'd love to hear about your thoughts on this, and your own approach to book signings.

If you're a reader, I'd also love to hear from you. I hope you'll share with me what kind of approach you think works best. What do you prefer and why? How can an author improve your experience in a bookstore?

©2008 Cheryl Kaye Tardif

~Cheryl Kaye Tardif is the bestselling author of Whale Song, The River and Divine Intervention. She is also a freelance writer and book reviewer, and she speaks about book marketing at conferences in Canada and the US. She has appeared on TV and radio, and in newspapers and magazines in both countries. http://www.cherylktardif.com

Canada to lose "oldest bookstore", The Book Room

Over the past two years, I've watched Canadian independent bookstores fight to compete with the 'big boys'--major big-box outlets and Internet retailers, but it seems like a fight to the death. As a Canadian, I cheer them on, hoping they'll succeed. As an avid reader, I mourn their loss. As an author, I feel their disappearance is sadly inevitable. Business, after all, means survival of the biggest and most powerful. It's like watching a giant game of Pac-Man. Something is gobbling up our independent bookstores one at a time, and now we're about to lose "Canada's oldest bookstore"--The Book Room in Halifax, Nova Scotia.

The Book Room is expected to clear out inventory and close its doors for the final time at the end of March 2008, about eight weeks from now. Eight weeks...and then we'll have to say goodbye to a Nova Scotian icon. Founded in 1839, The Book Room has survived two World Wars, the Halifax Explosion and the Great Depression, and it will be a great loss to Canadian booklovers and to its local community. Charles Burchell, president of The Book Room, is justifiably disappointed. "The Book Room has been an institution in Nova Scotia."

The explanation given for its imminent closure? Increased competition, deep discounting from big-box and Internet retailers, as well as dual pricing issues. In Canada, books have traditionally been printed with two prices--Canadian and American. Canadian prices have always been quite a bit higher, but the recent strength of the Canadian dollar has put much pressure on the entire book industry. Canadian customers want US pricing, with that price on the back cover of books; publishers can't afford to discount their books to US pricing when they've based everything on a higher Canadian price, and booksellers are forced to either lower prices and take a loss or lose their customers and their business.

"Out with the old, in with the new" might be an exciting way to ring in the New Year, but in the book business, the saying is a painfully discordant reminder to make way for the "big-boys", at the expense of tradition.

Farewell to The Book Room. Booklovers across Canada will miss you.

~Cheryl Kaye Tardif, bestselling author of Whale Song