Showing posts with label how to. Show all posts
Showing posts with label how to. Show all posts

Wednesday, February 20, 2013

Special guest: Bestselling crime author Catherine Astolfo talks about 'How to Write a Review'

Today we've invited bestselling author Catherine Astolfo to share her tips on writing reviews...

How To Write A Review
OR: Apologies from a teacher who misguided you

When I was an elementary school teacher, I assigned lots of book reviews. Depending on the grade level, I had certain outlines created by a committee or an individual teacher or even the Ministry of Education. None of these templates ever considered the Internet world. Why? Well, in my time, it didn’t exist. These days, the Internet is ignored because writing a review in school has far different goals than writing a review on Amazon or Goodreads or any of the other myriad online sites.  distinctly

The goals in school are two-fold. One, the student must prove to the teacher that s/he has actually read the whole book. Thus, a sufficiently detailed summary of the novel is a prerequisite. Two, the teacher focuses on certain skills to be demonstrated, all the way from the ability to predict outcomes based on clues to spelling or grammar.

A review for Amazon (I’m using the monster site to stand in for all the others) is entirely different. Firstly, there is only one major goal, although perhaps the reviewer may have a personal second. The major goal is to tell other readers about your personal reactions to a novel you have read. If there is a second objective, it’s to promote/support the author (more on this later).

Let me wax prosaic on the first objective and make my apologies to students who have followed their teachers’ rules into the present. Here are some entirely new ones. From me. When you do an Amazon review, do NOT summarize the book. All the online sites, especially Amazon, provide excerpts, summaries, or synopses. As a reader, I can check out three whole chapters for free. I don’t need you to summarize. If you haven’t really read the book, you are just cheating yourself, or the author. And if you are a cheater or have an agenda to attack the writer, I’ll be smart enough to see very clearly through your subterfuge. So please don’t bore me with your perception of the novel’s plotline. Leave that to the professionals.

What I am interested in is your reaction to the novel. This is your opportunity to write two or three sentences giving your opinion. You are not bound by the old rules. You are relieved of the summary task and you don’t have to prove any expert literary skill to anyone. (Although you may want to demonstrate correct spelling and grammar to be taken seriously.) Your only goal is to tell other readers what you thought and how you felt about this particular book.

I want to know your reaction to the characters. Did you like them (especially the main ones)? Were you repulsed, yet fascinated, by any evildoers? On the other hand, did you find them dull or unbelievable (e.g. their dialogue was unnatural)?

Let me know if the plot held you spellbound, was based on fact/history/fantasy or whatever, or if it was slow, tedious or implausible. Again, I don’t want the details. I want descriptive reactions from you. “I couldn’t put this rollercoaster ride of a book down for one minute.” “I fell asleep every couple of pages.” “The history was fascinating and informative.” “The fantastical world of Astolfoland was beautiful, sumptuous and believable.”

Speaking of Astolfoland, you might want to focus on the setting. Was the landscape truly phenomenal? Pastoral, bucolic or frighteningly futuristic? Was the emphasis on the surroundings what turned you on or off the book?

Tell me what you thought of the author’s style. Did you enjoy their sarcastic wit? Was the funny, sardonic voice of the character hilarious? Do you like crisp, succinct writing that keeps a plot moving? Did you love the long, luxurious descriptive narrative?

You don’t have to use fancy vocabulary and you don’t, I repeat, don’t have the tedium and difficulty of writing a synopsis. You only have to tell the other readers how you personally reacted to the book.

This template translates into perhaps five minutes of your time. You don’t have to get very technical about each of these categories, but you can if you want to (e.g. search plot types and categorize the book if Amazon hasn’t done it to your liking). If you have more time, go ahead and Google. Otherwise, craft three short sentences about your personal opinion. Write about how you felt about the book and what you thought of the style (pick a focus if you want: voice, viewpoint, technique), setting, plot (thriller, narrative, type of conflict, romance) and/or characters (dialogue, description, actions). Cover all these categories or the one that affected you most and caused you to like/dislike the novel.

As a writer, I would be thrilled if everyone used this technique. Why? Because readers would then submit more reviews. Unencumbered by the difficult task of creating a synopsis or demonstrating a specific expertise, the reviewer knows exactly what to say. After all, their reaction to the novel is personal, unique, and honest, and therefore easy to write.

One last thing: about the honesty. Of course it’s referable to be truthful. But that doesn’t have to translate into mean, vicious and soul-destroying. There is a gentle way to say “that jacket makes you look fat”. A professional, responsible way to state that your reaction to the book was negative. I can say, “I disagree fundamentally with the viewpoint” or I can say, “The author takes a stupidly ridiculous stance”. One accepts responsibility for the opinion; the other blames and demeans. Another way to accept responsibility and be professional is to use your own name when you review a book. Don’t hide behind a moniker. If you are a friend/relative of the author, say so. As a reader, I will take your relationship into consideration. If you are one of my students trying to seek revenge for a low mark on a book report, let me know, and I’ll be sure to put an A on your review.

Come on over to Catherine’s website and visit: www.catherineastolfo.com


Thursday, January 08, 2009

Landing an Agent with Power Query Letters


My good friend, Jeff Rivera, is offering 2 tele-seminars devoted to helping authors attract agents and land celebrity endorsements for their books. I can certainly vouch for his expertise in query writing; his advice and services helped me land a New York agent, plus I actually had to turn away some. ~ Cheryl Kaye Tardif, bestselling author of Whale Song

Landing an Agent with Power Query Letters by Jeff Rivera

When: Wednesday, January 14, 4pm - 5pm

Description: Jeff Rivera of GumboWriters.com will teach a tele-seminar on How to Land a Literary Agent. Mr. Rivera has helped his clients score thousands of requests from top literary agents for their manuscripts from The William Morris Agency to Writers House. The first hurdle in getting representation is receiving a request from an agent for your manuscript and in this special tele-seminar class Jeff Rivera will teach you how to write a Power Query Letter guaranteed to bring you results.

Landing Celebrity Endorsements by Jeff Rivera

When: Wednesday, January 21, 4pm - 5pm

Description: Jeff Rivera of GumboWriters.com will teach a tele-seminar class on How to Land Celebrity Endorsements for Your Book. Landing Celebrity Endorsements can mean the difference between scoring a book deal or not, between selling a handful of books and selling thousands. Jeff Rivera has landed endorsements from celebrities from Jeff Foxworthy to Kenny Rogers and from Oscar winners to Grammy Winners. If you've always wondered how you could land a celebrity for your book you'll want to stay tuned for this special class.

How to join in:
To sign up or learn more about these classes send an email to author@amarketingexpert.com

Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

Sunday, August 03, 2008

Tips for Plotting Your Novel – Part 2: Ferment the Plot


In Part 1 I talked about percolating a novel plot, coming up with the ‘bubbles’, the ideas that form the skeleton of your plot. To write an engaging novel, you have to dig far deeper. That’s what fermenting helps you do.

What do you think of when you see the word FERMENT? Picture a vat filled with young wine; it needs time to soak in all the subtle flavors that will make it distinct and delicious. A novel needs time―and more importantly, deep thought―to gather in all the richness that will make it a novel worth reading.

One thing I’ve learned as a writer is this: thinking is underrated. We’re so programmed to be active and busy, that we forget that pausing every now and then actually allows us to process more information. To the human brain, writing a novel is a huge ‘information dump’; we need that pause to acknowledge our ideas, then sift through all of them to find the precious gems that will become our plot, characters, setting, and ultimately a bestselling novel (we hope).

During the fermentation stage, I’ll think more about the characters, one character and one question at a time until I have a solid answer for each. Who is she? What are her strengths and weaknesses? What is her goal? What suspenseful challenges will she face? What relationships are found or lost? Who is she up against and why? How does she proceed in the investigation or journey or quest? How does she finally reach her goal? What scene most comes to mind when it’s time for the final chapter or epilogue?

Often at the fermentation stage I’ve already started writing the actual novel. At different times throughout, I’ll pause and have what appears to be a break. But really I’m fermenting my novel plot. Someone watching me might think I’ve fallen asleep with my eyes open and head upright. You may even see the occasional wisp of smoke from my ears, or I might talk out loud or nod. I’m sure I must look weird when I do this at my favorite Starbucks, but each time I ferment my plot, the dialogue, action and characters grow stronger and deeper.

The next time you decide to write a novel, think about percolating and fermenting your plot. When I clicked on the word “percolate” and went to the synonym check in MS Word, the following words came up: seep into, infiltrate, permeate, penetrate, get into, infect, drip, filter. I think they perfectly describe what we need to do to create an engaging plot.

So percolate an idea. Let it seep into your mind and infiltrate your thoughts. As these ideas permeate your daily routine, they’ll penetrate further into your mind so you won’t forget them. They’ll get into your blood, infect you, until you can’t wait to sit down at the computer. The key then is to allow the thoughts to drip, one at a time, from your mind to the keyboard, so that in the end you become a filter and the perfect novel plot will finally emerge.

©2008 Cheryl Kaye Tardif

~Cheryl Kaye Tardif is a bestselling author of 3 Canadian suspense novels (Whale Song (published by award-winning Kunati Books), The River and Divine Intervention). She is also a freelance journalist and popular speaker at writers groups, conferences and book clubs. Her specialty topics are: book publishing options; book marketing (online and offline) and writing advice. Cheryl currently resides in Edmonton, Alberta, Canada.

Visit her website: http://www.cherylktardif.com, or her blog: http://www.cherylktardif.blogspot.com

Wednesday, April 09, 2008

Book Signings – Do I Sit or Do I Stand?

As an author who has held over 300 events/signings and is very comfortable promoting books, I have noticed that style of approach will differ from author to author. The key is to find your comfort zone--and it's always the one that works the best―for you. If you're getting the big sales, then it's working.

A while ago, I read an article on book signings and the author had said one should always move toward the customer and never sit or stand behind the table. Reading this, I had to chuckle because I was once at an event where an author did exactly what the author here suggested. He went into the aisles, books and bookmarks in hand, smiling and talking to everyone, while I stood behind and sometimes beside my table, bookmarks in hand, smiling and greeting everyone. Sometimes I sat down.

At the end of the event, he had sold 5 books at $14.00 each. I had sold 30 books at $26.00 each.

Why? Many people who came to my table said they felt "jumped on" by the other author. By moving toward them, he had invaded their physical space. He seemed "desperate" to some customers, and all of this turned people off; whereas I seemed genuine and open to them, and they were curious what was going on at my table.

At another multi-author event, an author stayed beside her table, just slightly out front and it worked for her. She had good sales. Again for me, I stood and sat at intervals, and still outsold her.

So what really sells a book? I think it's an author's genuine love for his or her craft, for the particular book that they're promoting and for people in general. At least, that's how it is for me.

There have been occasions where I have left my table. If it's super busy and I miss giving a bookmark to a customer or I see someone loaded down with books by comparable authors, I'll sometimes go up to them and give them a bookmark. "For your books", I'll say. Or, "I forgot to give you this." That small action, non-invasive, will often lead to natural discussions and many times the person who has been standing in the lineup will leave it to check out my books.

Even at signings with well-known bestselling authors, the authors are usually at the table, either sitting or standing behind or beside.

I believe it's a combination of advertising prior to events, ads in the stores, signage near the author (on the table or in sign holders), the book itself, but mostly it's how the author presents him- or herself.

It is definitely less invasive to have the customers come to you. The key is knowing how to get them to visit your table. I'll often have a draw box at one corner of the table, with a visible sign posted that describes the prize(s). Once in a while, I'll have chocolates in a bowl. But most often, I reach across the table after making eye-contact, smile and hand them a bookmark.

Tip: Hand them a bookmark. Most people will just take it. Don't ask if they want one. Try not to ask any question that can be answered by "yes" or "no". That usually results in "no". Just hold out your bookmark and go directly into your greeting, tell them who you are and what you're doing.

And don't forget to smile and enjoy what you're doing. I love signings. I genuinely enjoy meeting people, talking to them, and many times there is no advertisement prior to my events, except online. But it makes no difference. Every customer who walks by me is a potential reader of my books--or they know someone. I like to approach strangers in the same way I would a long lost friend. And I can't wait to meet them. :)

For more book signing tips, check out this article at:
http://www.cherylktardif.com/book-signings-your-best-friend

If you're an author, I'd love to hear about your thoughts on this, and your own approach to book signings.

If you're a reader, I'd also love to hear from you. I hope you'll share with me what kind of approach you think works best. What do you prefer and why? How can an author improve your experience in a bookstore?
©2008 Cheryl Kaye Tardif


~Cheryl Kaye Tardif is the bestselling author of Whale Song, The River and Divine Intervention. She is also a freelance writer and book reviewer, and she speaks about book marketing at conferences in Canada and the US. She has appeared on TV and radio, and in newspapers and magazines in both countries. http://www.cherylktardif.com