Top 10 Tips for Editing Your Book

Here is a list of the top 10 tips for editing your book, once you have completed the first draft:

1. Run the manuscript through your computer's spell check and grammar check. Use spell and grammar check, but DO NOT RELY ON THEM to catch everything. That is NOT the end of your editing. It's only the beginning.
2. Read your work and edit it, chapter by chapter. Start from the beginning and edit each chapter, looking for issues with plot, characters, continuity, typos, grammar and more. This is your first main edit.
3. Do a synonym check. Go through the manuscript and look for synonym errors (too/two/to, your/you’re, their/there/they're, rode/road, where/wear, its/it's, etc). If you’re using Microsoft Word, you can use the Find button to help you search for these terms. As you come across synonym errors, make a list for future use of the ones that seem to catch you up most frequently.
4. Do a tense check. What tense are you writing in? No matter what tense you use, make sure it's consistent throughout the book. “Look especially for tense errors in dialogue tags,” I said. “I will,” she says.
5. Do a ‘was--ing’ check. 'She was walking down the road...' should be changed to 'She walked down the road...' or 'She strode down the road...' We want the action NOW. There are some exceptions. If something else happens as a result, then you can use ‘was--ing’, such as in ‘She was walking down the road when a car appeared out of nowhere, heading straight for her.’
6. Format your manuscript like a published book. Copy your file and title it "final edit". Format it so it looks like a book you'd find in a bookstore, one of similar genre. Single spaced. Sized according to trade paperback (5.5 x 8.5 or 6 x 9). 1/4 to 1/2 inch margins. Then print it out. Seeing your work resemble an actual book is the first stage of your final edits. You need to see how it physically looks. After you’ve completed ALL editing, you can reformat the layout and size.
7. Look at the whitespace/text ratio on the printed copy. Whitespace is where the reader's eyes take a quick break, where they absorb what they've read. Our eyes instinctively search out whitespace. Being able to recognize a good balance is almost an art form. When in doubt, find a book you really enjoyed reading and examine the balance. You want a flowing mix of both whitespace and dark text. Too much whitespace on a page means too much dialogue or one-liners and not enough "meat" or description or information. Too much dark text means many readers will start skimming. Paragraphs should be broken into manageable chunks. Keep individual paragraphs to less than 1/3 of a book page and make them random in length.
8. Mix up the chapters and edit again. Take out individual chapters at random and edit them without the benefit of the preceding or following chapters. This helps you focus on the actual writing. You can also pull random pages and edit them out of order. This gives you a bit of a break from the story, so you can focus on technical issues.
9. Read your book aloud. Reading your work aloud, chapter by chapter, helps you focus on the rhythm of your words, not just the words themselves. Think of it like music. A well written book has a natural flow. If you find yourself hesitating, that usually is an indication of a problem area. Mark it with a highlighted dot so you can return to it after you've read the entire chapter. Edit all highlighted areas, then review it (aloud or silently) again.
10. Find at least 2 editors who know HOW to edit and 2 readers to evaluate your work from a reader’s perspective. Have the editors edit your work, preferably people who know HOW to edit. Professional editors and English teachers/professors/majors are your best choice. Once they’ve gone through your book, really weigh their suggestions. If what they say improves the book, make the changes. The trick is to be able to remove yourself from the personal attachment of your work so you can recognize when someone else’s suggestions will make it better. Sometimes you’ll need to think on their feedback for a day. Once they’ve given you their feedback, make changes and go through the manuscript one final time.

If you’ve done all of the above, your work should be quite polished by this point. There are, of course, numerous things to watch for when editing a book, but this tip list will at least point you in the right direction and get you off to a good start. While editing is work, it can also be inspiring. This is the time when you see your work pulling together into a creation that will be more marketable and more acceptable. There are no shortcuts with editing. Not if you want a career in writing books. Happy editing!

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Cheryl Kaye Tardif is a bestselling suspense author and book marketing coach living in Edmonton, Alberta, Canada. She has been featured on TV, radio, in newspapers and magazines. Cheryl has presented at writers' conferences on the topics of book marketing. Her next release is Lancelot's Lady, her debut romantic suspense written under the pen name of Cherish D'Angelo. http://www.cherylktardif.com/

Top 10 Tips to Help Authors Successfully Promote Their Books

Most authors should know that it's really up to them to promote their books, not the publisher. The publisher will do what they can do, of course, but the author is the one who can really get the word out there to the masses. So here is my Top 10 list of things authors can do to successfully promote their own books.

1. Promote your book BEFORE it's even published. Think of this like movie trailers. Film companies are super intelligent; they give people a sneak peek to get them interested, then hook them with anticipation by announcing a release date. Authors can do the same. Give your readers a sneak peek--a free sample, a book trailer. Then as soon as you know the release date (and about 1-3 months in advance) start promoting this new release.


2. Have your book PROFESSIONALLY edited. If you want longevity as a writer, you must treat this like a career. This means that even self-published, author-originated works must be edited professionally by someone who knows HOW to edit. NEVER be the only editor for your book. If you put out an inferior product you will lose fans and sales, and bookstores will not promote you. If you're going to do this, do it right! You're competing with every other book out there, and there are millions, so find a good editor.


3. Once your book is published, promote the heck out of it! Too many authors leave marketing up to their publisher. This is your baby, no one else's. As soon as your book is released, you have a window of about 3 months to get it off the ground, and another 3 months to keep things rolling. Not even a publisher can market your book as well as you can, and if you don't know how, LEARN. If you don't know where to start, I'm a book marketing coach; I can teach you.


4. Create a solid internet identity. What will we find if we Google your name right now? Will we find someone else with the same name who sells lawn ornaments? Are there 10 hits? 1000? 100,000? Are the first 3 pages of any search engine all about you or at least 90% you? If not, you've got work to do. Make sure you have a professional looking website and blog. Don't use a free host with ads for your site. Invest in a domain name (your name preferably) and pay for hosting.


5. Blog at least 2-3 times a week. On numerous blogs. Blogging about anything sells books. Readers like to see the human side of their favorite authors, so blogging should not be a hardcore sales pitch every post. Find a controversial or thematic angle within your book and blog about that. My novel Whale Song dealt with assisted suicide. I not only researched the topic, but I blogged about it and was then contacted by a radio station because of my blog post and then was interviewed. Blog about the journey you took to get where you are in your writing career. Blog about editing, rejections, writer's block, courses, anything that might be helpful to other writers.


6. Hold a virtual book tour. VBTs are an excellent and inexpensive way to get the word out about your book. Other bloggers are now promoting YOU. There is, however, an effective way to do this and an ineffective way. Successful blog tours have the following main elements: thoughtful planning, research, themed articles/posts, calls to action, proper scheduling, advertising and high sales. Your book should reach the bestsellers lists on Amazon, at the very least.


7. Sell your book on a specific day by holding a contest. If you ask people to order from one major retailer, like Amazon for instance, on a specific day and offer them some kind of incentive, you will have the opportunity to make Amazon's bestsellers list. Pick a day, offer a prize they can't turn down (remember: never make your book your prize-at least, not the book you are trying to promote) and have a proof of purchase to ensure sales are submitted on one day. Once you make Amazon's list (and don't forget, books are broken into categories), you're a "bestselling author" with a "bestselling novel". That statement alone attracts more success.


8. Find out where your readers are. The goal is not to have your book in every bookstore. First, very few books achieve that. Second, having them in a store is no good if no one is buying them. So find out where your readers are. If you write mysteries, find out where mystery readers meet in your town. Become a guest author at a book club. Look for online reading groups or sites like GoodReads and start schmoozing with readers.


9. Cultivate personal relationships with bookstore staff. Most authors underestimate the power of signing books in a store. Too many authors focus entirely on sales, or lack of sales. Forget sales! Think about relationships instead--with store staff, customers and potential fans. That is what is important. When you build these relationships you will have store staff who will hand sell your book and go out of their way to promote you, invite you to special events and feature you on special front-end shelves that publishers have to pay for. Customers can turn into media contacts and interviews. Potential fans can turn into lifelong fans who will buy everything you write and recommend you to their family and friends.


10. Contact media for every event or set of events. If holding a bunch of signings during October, call it your "fall tour" and promote it. Send out press releases to local TV, radio, newspapers and magazines. Send out online releases to services like 24-7pressrelease and free online services. Just Google 'press distribution services'. Many authors consider interviews a form of success, and the more you create a need for your area of expertise (whether writing, getting published, or a particular theme from your book), the more media will want to interview you.

It takes a combined effort and partnership between author, publisher and retailers to make a book successful. A partnership. That's how you must think of it. So don't just throw your "baby" out in the world and expect someone else to baby sit it or expect it to fend for itself.

Take control and responsibility seriously. Being a writer is the emotional, creative side; being a successful author of a published book means you have to recognize the business side. It comes with the territory. Accept it. Embrace it. And be the most successful author you can be.

~Cheryl Kaye Tardif,
bestselling author and book marketing coach
http://www.cherylktardif.com/