The Lazy Way to Publication

Over the years, I’ve been approached by a number of people who want me to write their story for them…and find a publisher, oh, and maybe an agent. The conversation always comes down to “You do it and we’ll split the royalties.” Honestly, I’m not sure I can hide the chagrin on my face anymore.

These people might have taken the occasional writing course or joined a critique group just long enough to sense how daunting writing a book can be, never mind selling and promoting it. Sometimes, the wannabe author is someone I’ve met socially, or while selling my books, or through a friend.

I call this the lazy way to getting published. Now, let’s be clear. I have nothing against someone wanting to hire a ghostwriter, and I often recommend reputable publishing services to others, but I would never take on the project myself. In fact, I’m highly suspicious of people who want to get from point A to Z without doing a shred of the leg work required, or who refuse to spend a single penny on a good editor, or writer, for that matter.

I’ve given workshops that outline the importance of having a social media presence, and offer simple how-to tips, only to have the occasional attendee say at the end, “I don’t really have to do all that, do I?” Of course not, provided they don’t want to sell any copies. My answer is a bit more diplomatic than that in person, but it amounts to the same thing. If you don’t invest in your idea without doing your homework and spending some dollars, then you won’t get far.

There’s a lot of nice people out there with great stories to tell, but it’s a slippery road to hell to commit your time and skill to someone who doesn’t understand what it takes to write, publish, and promote a book.

Debra

Top 10 Tips for Editing Your Book

Here is a list of the top 10 tips for editing your book, once you have completed the first draft:

1. Run the manuscript through your computer's spell check and grammar check. Use spell and grammar check, but DO NOT RELY ON THEM to catch everything. That is NOT the end of your editing. It's only the beginning.
2. Read your work and edit it, chapter by chapter. Start from the beginning and edit each chapter, looking for issues with plot, characters, continuity, typos, grammar and more. This is your first main edit.
3. Do a synonym check. Go through the manuscript and look for synonym errors (too/two/to, your/you’re, their/there/they're, rode/road, where/wear, its/it's, etc). If you’re using Microsoft Word, you can use the Find button to help you search for these terms. As you come across synonym errors, make a list for future use of the ones that seem to catch you up most frequently.
4. Do a tense check. What tense are you writing in? No matter what tense you use, make sure it's consistent throughout the book. “Look especially for tense errors in dialogue tags,” I said. “I will,” she says.
5. Do a ‘was--ing’ check. 'She was walking down the road...' should be changed to 'She walked down the road...' or 'She strode down the road...' We want the action NOW. There are some exceptions. If something else happens as a result, then you can use ‘was--ing’, such as in ‘She was walking down the road when a car appeared out of nowhere, heading straight for her.’
6. Format your manuscript like a published book. Copy your file and title it "final edit". Format it so it looks like a book you'd find in a bookstore, one of similar genre. Single spaced. Sized according to trade paperback (5.5 x 8.5 or 6 x 9). 1/4 to 1/2 inch margins. Then print it out. Seeing your work resemble an actual book is the first stage of your final edits. You need to see how it physically looks. After you’ve completed ALL editing, you can reformat the layout and size.
7. Look at the whitespace/text ratio on the printed copy. Whitespace is where the reader's eyes take a quick break, where they absorb what they've read. Our eyes instinctively search out whitespace. Being able to recognize a good balance is almost an art form. When in doubt, find a book you really enjoyed reading and examine the balance. You want a flowing mix of both whitespace and dark text. Too much whitespace on a page means too much dialogue or one-liners and not enough "meat" or description or information. Too much dark text means many readers will start skimming. Paragraphs should be broken into manageable chunks. Keep individual paragraphs to less than 1/3 of a book page and make them random in length.
8. Mix up the chapters and edit again. Take out individual chapters at random and edit them without the benefit of the preceding or following chapters. This helps you focus on the actual writing. You can also pull random pages and edit them out of order. This gives you a bit of a break from the story, so you can focus on technical issues.
9. Read your book aloud. Reading your work aloud, chapter by chapter, helps you focus on the rhythm of your words, not just the words themselves. Think of it like music. A well written book has a natural flow. If you find yourself hesitating, that usually is an indication of a problem area. Mark it with a highlighted dot so you can return to it after you've read the entire chapter. Edit all highlighted areas, then review it (aloud or silently) again.
10. Find at least 2 editors who know HOW to edit and 2 readers to evaluate your work from a reader’s perspective. Have the editors edit your work, preferably people who know HOW to edit. Professional editors and English teachers/professors/majors are your best choice. Once they’ve gone through your book, really weigh their suggestions. If what they say improves the book, make the changes. The trick is to be able to remove yourself from the personal attachment of your work so you can recognize when someone else’s suggestions will make it better. Sometimes you’ll need to think on their feedback for a day. Once they’ve given you their feedback, make changes and go through the manuscript one final time.

If you’ve done all of the above, your work should be quite polished by this point. There are, of course, numerous things to watch for when editing a book, but this tip list will at least point you in the right direction and get you off to a good start. While editing is work, it can also be inspiring. This is the time when you see your work pulling together into a creation that will be more marketable and more acceptable. There are no shortcuts with editing. Not if you want a career in writing books. Happy editing!

**************

Cheryl Kaye Tardif is a bestselling suspense author and book marketing coach living in Edmonton, Alberta, Canada. She has been featured on TV, radio, in newspapers and magazines. Cheryl has presented at writers' conferences on the topics of book marketing. Her next release is Lancelot's Lady, her debut romantic suspense written under the pen name of Cherish D'Angelo. http://www.cherylktardif.com/

Top 10 Tips to Help Authors Successfully Promote Their Books

Most authors should know that it's really up to them to promote their books, not the publisher. The publisher will do what they can do, of course, but the author is the one who can really get the word out there to the masses. So here is my Top 10 list of things authors can do to successfully promote their own books.

1. Promote your book BEFORE it's even published. Think of this like movie trailers. Film companies are super intelligent; they give people a sneak peek to get them interested, then hook them with anticipation by announcing a release date. Authors can do the same. Give your readers a sneak peek--a free sample, a book trailer. Then as soon as you know the release date (and about 1-3 months in advance) start promoting this new release.


2. Have your book PROFESSIONALLY edited. If you want longevity as a writer, you must treat this like a career. This means that even self-published, author-originated works must be edited professionally by someone who knows HOW to edit. NEVER be the only editor for your book. If you put out an inferior product you will lose fans and sales, and bookstores will not promote you. If you're going to do this, do it right! You're competing with every other book out there, and there are millions, so find a good editor.


3. Once your book is published, promote the heck out of it! Too many authors leave marketing up to their publisher. This is your baby, no one else's. As soon as your book is released, you have a window of about 3 months to get it off the ground, and another 3 months to keep things rolling. Not even a publisher can market your book as well as you can, and if you don't know how, LEARN. If you don't know where to start, I'm a book marketing coach; I can teach you.


4. Create a solid internet identity. What will we find if we Google your name right now? Will we find someone else with the same name who sells lawn ornaments? Are there 10 hits? 1000? 100,000? Are the first 3 pages of any search engine all about you or at least 90% you? If not, you've got work to do. Make sure you have a professional looking website and blog. Don't use a free host with ads for your site. Invest in a domain name (your name preferably) and pay for hosting.


5. Blog at least 2-3 times a week. On numerous blogs. Blogging about anything sells books. Readers like to see the human side of their favorite authors, so blogging should not be a hardcore sales pitch every post. Find a controversial or thematic angle within your book and blog about that. My novel Whale Song dealt with assisted suicide. I not only researched the topic, but I blogged about it and was then contacted by a radio station because of my blog post and then was interviewed. Blog about the journey you took to get where you are in your writing career. Blog about editing, rejections, writer's block, courses, anything that might be helpful to other writers.


6. Hold a virtual book tour. VBTs are an excellent and inexpensive way to get the word out about your book. Other bloggers are now promoting YOU. There is, however, an effective way to do this and an ineffective way. Successful blog tours have the following main elements: thoughtful planning, research, themed articles/posts, calls to action, proper scheduling, advertising and high sales. Your book should reach the bestsellers lists on Amazon, at the very least.


7. Sell your book on a specific day by holding a contest. If you ask people to order from one major retailer, like Amazon for instance, on a specific day and offer them some kind of incentive, you will have the opportunity to make Amazon's bestsellers list. Pick a day, offer a prize they can't turn down (remember: never make your book your prize-at least, not the book you are trying to promote) and have a proof of purchase to ensure sales are submitted on one day. Once you make Amazon's list (and don't forget, books are broken into categories), you're a "bestselling author" with a "bestselling novel". That statement alone attracts more success.


8. Find out where your readers are. The goal is not to have your book in every bookstore. First, very few books achieve that. Second, having them in a store is no good if no one is buying them. So find out where your readers are. If you write mysteries, find out where mystery readers meet in your town. Become a guest author at a book club. Look for online reading groups or sites like GoodReads and start schmoozing with readers.


9. Cultivate personal relationships with bookstore staff. Most authors underestimate the power of signing books in a store. Too many authors focus entirely on sales, or lack of sales. Forget sales! Think about relationships instead--with store staff, customers and potential fans. That is what is important. When you build these relationships you will have store staff who will hand sell your book and go out of their way to promote you, invite you to special events and feature you on special front-end shelves that publishers have to pay for. Customers can turn into media contacts and interviews. Potential fans can turn into lifelong fans who will buy everything you write and recommend you to their family and friends.


10. Contact media for every event or set of events. If holding a bunch of signings during October, call it your "fall tour" and promote it. Send out press releases to local TV, radio, newspapers and magazines. Send out online releases to services like 24-7pressrelease and free online services. Just Google 'press distribution services'. Many authors consider interviews a form of success, and the more you create a need for your area of expertise (whether writing, getting published, or a particular theme from your book), the more media will want to interview you.

It takes a combined effort and partnership between author, publisher and retailers to make a book successful. A partnership. That's how you must think of it. So don't just throw your "baby" out in the world and expect someone else to baby sit it or expect it to fend for itself.

Take control and responsibility seriously. Being a writer is the emotional, creative side; being a successful author of a published book means you have to recognize the business side. It comes with the territory. Accept it. Embrace it. And be the most successful author you can be.

~Cheryl Kaye Tardif,
bestselling author and book marketing coach
http://www.cherylktardif.com/

Making the Right Editing Match

Here's another great article, printed here with permission and recently featured in my good friend and publishing expert Jerry D. Simmons' newsletter, which you can subscribe to at www.writersreaders.com.

Making the Right Editing Match - By Barbara McNichol

Setting out to find the right editor for your manuscript puts you on the road to feeling confident you’ve got a good match. You want to feel comfortable that your editor understands what you’ve set out to accomplish so you can “polish” it together.

Look for a reputable editor who understands the type of book you have written. For example, if your book is business or self-help, choose an editor experienced in editing these genres. Ensure that the editor you chose has worked with both traditional and self-published books over a number of years. That person’s website should reveal that information and project a professional image. After all, you want your writing to reflect a professionalism that comes from expert editing.

To help in your search for find the right match, use this checklist of questions to prepare you for questions a good editor could ask in the qualifying process.

Checklist of Questions to Ask

Your answers to these questions give a professional editor a better understanding of your project and help you both make a match in heaven. How would you answer these?

· Who is in your book’s target audience (demographics, age group, position, industry, region, etc.)?

· What genre or market niche does your book fall in? What section would it be found in a bookstore?

· What is your expected editorial timeline (e.g., when did you promise to give it to an agent or designer, or have it ready for a conference, etc.) allowing time for your review, peer reviews, and a professional editor’s review?

· How much of your book is written? Have you finished all the content you want including front and back matter (e.g., foreword, testimonials, acknowledgments, dedication, footnotes, resource list, glossary, appendix, etc.)? If your answer is not 100%, what is missing? When would you be ready to send your complete content?

· What is the current length of your book before editing? (number of pages and/or number of words in an MS Word document)

· What is the anticipated total length, including front and back matter?

· If you want to have a foreword, have you asked someone to write it and provided a deadline for delivering it?

· How much are you expecting to spend on having your book professionally edited (excluding proofreading after the design)?

· What else do should the editor know about your expectations so he or she can do a really good job for you?

An editor who asks these types of questions shows eagerness to understand your project and set up a discussion that gives you a sense of how you’d work together.

Here’s a key question: “Is the manuscript 100% content-complete?” If you answer “yes,” you can expect a project price and an estimated timeline from an experienced editor. If it’s “no,” your manuscript is likely a candidate for a Manuscript Review. This analysis evaluates the ideas and wording to provide direction for changes you’d make before it’s deemed content-complete.

The All-Important Sample Edit

How do you start to find the right editor for your manuscript? First, ask your writer and designer friends for recommendations, check acknowledgments in books you like and contact the editor listed, and search the Internet for editors in your genre. Then request a Sample Edit of your own work—especially if more than one editor is in the running for your business.

If an editor works magic on your writing but you don’t agree with the approach or the kinds of changes made, it’s good to discuss them up front so you both can adjust. Some authors (mostly new ones) fall in love with every word and find it painful to see their prose change. That’s why discussions help a lot.

Here’s a rule of thumb when reviewing the Sample Edit: If you, the writer, can clearly see an improvement from the editor’s work, if you recognize that the words flow better and your writing has more clarity and pizzazz, that’s a green light. If you don’t agree with the changes or find yourself arguing with them, that’s an amber light. Time to talk.

Yes, locating an editor who’s the right match for you requires effort to make sure you’re comfortable with the editor’s approach. Ultimately, you want your editor to be the advocate of those you want to reach—the pro who makes it easier for your readers to connect with you and your message.

Barbara McNichol edits articles, book proposals, and manuscripts. Request a free questionnaire “Getting to the Results You Want” based on the ideas in this article via email at editor@barbaramcnichol.com or contact Barbara at 887-696-4899 (toll free). To help you perfect your writing, sign up for Word Tripper of the Week, a free ezine at http://www.barbaramcnichol.com/.

To subscribe to Jerry D. Simmons' Tips for Writers from the Publishing Insider newsletter, visit http://www.writersreaders.com/.

Guest Post: GumboWriters interviews freelance editor John Paine

Hey, this is Cheryl here, bringing you a great interview full of valuable tips and information, compliments of my friends at GumboWriters.com. Today's interview is with freelance editor John Paine. I feel obligated to add that for some writers, having their work edited can be very "paine-ful" (sorry--it just had to be said), but professional editing is a necessary process that separates great works from mediocre. With that said, please check out the interview. ~ Cheryl Kaye Tardif

GumboWriters: John, you've been in the business for a long time. How did you get started and what is it exactly that you do?

John: Not surprisingly, I started as an aspiring young writer. I decided at age 30 that I really didn't have the talent to be great, and I moved to New York to get an editorial position in publishing. I rapidly rose through the ranks and created a unique position for myself as a manuscript editor, or a house doctor. That's because those years of writing gave me a good intuitive feel for what writers try to get done in their stories. For 20+ years I have been helping authors both with large-scale story structure and with line-by-line, intensive editing. Depending on the project, especially in the field of nonfiction, I have served as virtually a ghostwriter.

Tell us the difference between line editing, copy editing, development editing, and what would you say is your forte?

Actually, the ranking is developmental editing, line editing, and copy editing. Developmental editing consists of helping authors to direct their characters and their plots to become stronger. I usually write page-specific notes that amount to roughly 15-20 pages, giving suggestions for new scenes, what scenes might be cut for better pacing, where more character background might be inserted, and which scenes might be moved around for a solid, building story. Line editing is what it sounds like: using a pencil line by line to prune and add to an author's text so that every sentence is crisp, using action verbs and effective sentence stem-dependent clause structure. As a former writer, I often write in phrases, sentences, or paragraphs to make sure the scene doesn't turn in unexpected directions that lose the reader. Copy editing is much more minor, consisting of a grammar, spelling, and punctuation check. A good copy editor will also help with sentence smoothness.

Why should a non-fiction editor write a book proposal first? And is that something you can help them with?

Today 95% of nonfiction books are sold through proposals. These are selling documents that give an outline of why an editor should buy the book. They come in pieces that are fairly standard, although proposals do not follow a strict template. They should contain an opening overview roughly 3-5 pages long that should capture an editor's attention right away. An author bio section is necessary, because most nonfiction authors are also speakers or have media contacts that will help sell the book. A competition section, with five or so competing books, lets the editor know (1) there is a market for your book and (2) why your book is different from what's out there. A section that contains a summary of each chapter is a vital part, because that's where you can show what the book will actually contain. Finally, 1-3 sample chapters are provided to provide a glimpse of your style, since a vast difference exists between a popular self-help book and a serious academic work. And yes, I do write (and sell) proposals regularly, as you might have been able to guess by now.

Why should writers work with you when they have thousands of other choices? What makes you so special, John?

I think there are many good editors, at least the ones who have New York publishing experience or the equivalent. My own approach is to keep the author in the driver's seat as much as possible. That means using constructive criticism that is politic in making its points. I like being nice, and I seek a good rapport with an author. I think I give sound advice, both for large-scale plot issues and for character enhancements. I know I'm an excellent line editor, because that's how I established my reputation in the first place. Judging by now many authors come back to me for their later books, I believe I provide a service that genuinely helps them learn how to write books. Finally, a word of caution to authors: Beware of these guys hanging out on the Net; a lot of their backgrounds aren't even close to being acceptable. Everybody is a self-appointed critic in the world of writing, so look closely at their credentials.

Is there anything wrong with having an editor edit your work before you send it to an agent or an editor? Is that cheating?

Seeking help as a writer is a wise decision most of the time. Seeing the forest for the trees in a book is probably the most difficult decision-making area in the arts. There are just so many words. In my profession, what often happens is that a writer who uses me the first time experiences a marked learning curve, one that tapers off in the second and third books as he or she applies the structural/character-building methods that I have taught them. By the fifth or so book, if you've been paying attention, you don't need an editor anymore. I know for a fact that agents like authors who have shown true desire by hiring an editor before they make their submission.

Won't agents and editors be disappointed that you didn't come up with the brilliant manuscript by your own doing?

Publishing is a business, by and large. If you are the next Norman Mailer or Alice Munro, you aren't going to hire an editor anyway. You'll be making those editorial decisions yourself. But that includes less than 1% of all writers. If you're writing for the popular market, an agent or editor is less worried about your artistry than your ability to keep readers on the edge of their seat.

Are there any famous or successful authors who work with editors before submitting their work to their agents or editors?

The more famous the author, the less editing he or she will accept. You could call it the diva equation. That's not to say they wouldn't benefit by editorial help, but they're fawned upon by their publishers, and they're making millions, so why should they bother?

Who are some of the best-known authors you've worked with?

I have worked with dozens of well-known authors. Anyone who is interested can visit my website, johnpaine.com.

How many books or book proposals would you say you've worked on that have ended up being sold? And what are some of your favorites (i.e., most well-known)?

Every year I help roughly 10 authors sell their books. I also work for publishers, so that number is doubled, in terms of published books I edit annually. I take a lot of pride in what I do, and I don't work on books that I don't think have a chance of being published. This summer, on the fiction side, I helped a debut author sell his psychological thriller, and that gave me a great deal of satisfaction, because he is so talented. On the nonfiction side, I helped turn a doctoral thesis into a history book that was bought by Harvard University Press, and that also was a challenge that gave me a great deal of pleasure.

How much do you charge for your services? Will authors have to re-mortgage their house to pay for it? Do you take payments?

It depends on the book. A ballpark figure is $10 per double-spaced manuscript page. I work in phases anyway, so a payment system is already built in. I'll charge for the read and initial editorial letter; then a retainer; the developmental edit; and the line edit. I will work out a payment schedule if needed, but obviously I'd prefer that the invoices be paid in full.

If we're interested in using your services, what is the first step and how does the process work?

The first step is to visit my website: johnpaine.com. That serves as my resume, so an author can check my credentials. The last page on the site has a contact sheet. I ask that an author send a 1-2 page synopsis plus 25 pages of the book so that I can evaluate whether he or she really should be spending money on me. I then call the author for a preliminary discussion of the book, plus my editing procedures, fees, timing, etc., at no cost. If the author decides to go ahead, the first step is my reading the entire manuscript and then a phone call to discuss which directions the editing might take, followed by a written editorial report. Along with that is an estimate for the entire edit, with fixed maximums for the different stages of editing.

Article provided by www.GumboWriters.com