Revelling in the after glow of a magnificent ManU victory last night, I was flicking through the channels looking for something to wind down to. Came a across a program looking at celebrity religion (kabbalah, scientology, P Diddy with $7MM diamond encrusted crucifixes etc) and yes, I know most of this is history now, but it did make me think about what is really going on here. Okay, I am not a religious person but I do try and respect other people’s views. So what is it about a celebrity that makes them think they can hijack someone’s religion in the name of cool? More to the point, what gives them the right to stamp their personal brand all over it? Okay, Kabbalah might be represented by only a piece of red string (that retails at about $26 a length by the way) but why does Madonna feel it necessary to build a Kabbalah hotel? And as for Kanye West (or is it Jesus Christ, I can never remember; they’re so similar aren’t they?) the less said the better. There are more examples but I won’t go on, suffice to say that these people are truly missing the point. I mean, if we look at JC for example, he was surely one of the biggest celeb’s of his day, and in a very competitive market too. Imagine if T shirt’s had been around then? He’d have cleaned up. Don’t the modern day celeb’s realise that daubing themselves with 2000 year old icons isn’t cool, it’s both naff and disrespectful to those who truly understand what their religion is about.