Jerry D. Simmons, publisher at INDI Publishing Group, discusses publishing options

A NEW OPTION FOR SELF-PUBLISHING
By Jerry D. Simmons

There are few choices when it comes to self-publishing, or what I like to call independent publishing. Unfortunately the terminology for publishing a book by yourself has a negative stigma which resulted from the flood of poorly written, unedited books that are mass produced each year. Any writer who invested in a professional edit for their manuscript typically had few options to publish, until now. With the launch of the INDI Publishing Group, the publishing landscape has changed.

The most common self-publishing companies are large assembly line, cookie cutter producers that are nothing more than printers posing as publishers. They are inexpensive and fast, which supports the business model of “publish anything.” These printer/publishers make money when the author signs their contract, not when books are sold. These people lack publishing experience and aren’t concerned with what happens after the book rolls off the press. The books they publish rarely follow book industry standards and are not allowed access to the shelves of booksellers in the U.S., for good reason. With these printer/publishers the author gets exactly what they pay for, a finished book, produced quickly, cheaply, and unacceptable in the marketplace.

The previously viable option to avoid unscrupulous “publishers” and manage the treacherous waters of independent publishing on your own was to start your own company or work with a variety of freelancers who could turn your manuscript into a finished book. The problem with wanting to self-publish without professional help results in books that are far from market- ready and unacceptable to consumers as well as booksellers. Dealing with people who speak the 'publishing language' is confusing. A writer often ends up with poor results.

Starting your own company or working with freelancers are acceptable forms of publishing your book, as long as you understand the limitations that accompany being published with the printing businesses, or working on your own without professional assistance. I‘m a strong advocate for publishing according to the writer's personal goals. If an author has hopes of selling a few thousand copies and catching the attention of an agent or editor, they will be disappointed with a 300-page trade paperback book that retails for $27.95.

The new INDI Publishing Group takes the combined publishing experience of a group of free- lance professionals and offers the writer a better option than the assembly line, carbon copy printer/publishers of the past, or venturing off on your own without experienced guidance. We offer writers an opportunity to invest in themselves and their manuscript by publishing under the INDI BEST imprint which follows book industry standards and provides access to booksellers around the country.

This group provides the author step-by-step assistance for publishing a professional book that can be sold and distributed through existing channels to booksellers across the country. If your hope is to invest in yourself and your writing to get results in publishing opportunities where anything can happen, then you owe it to yourself to explore the option of the INDI Publishing Group.

For more information, email Jerry D. Simmons jerry@writersreaders.com.

In the News: Self-Publishing success stories

Big Houses Benefit from Savvy Self-Publishers by Rachel Deahl -- Publishers Weekly

Every so often a self-publishing Cinderella story makes headlines. In 2003 it was a home-schooled 20-year-old, Christopher Paolini, who sold his first novel about a dragon to Knopf, and in 2006 Kathleen McGowan got a seven-figure deal from S&S for her Da Vinci Code–esque Mary Magdalene series. And in the coming months, look for more self-publishing success stories, as the big houses get behind several writers who took the DIY route. So, are publishers becoming more open to self-published authors, or are self-published authors becoming savvier publishers?

This month, two originally self-published titles are making headlines. The Shack—William P. Young's feel-good Christian novel that sold more than a million copies before Hachette signed on to copublish it—debuted in its trade edition at No. 1 on the New York Times list on June 8. And, at the end of the month, Morrow will look for similar numbers for The Lace Reader; the imprint paid author Brunonia Barry more than $2 million in a two-book deal and printed 200,000 copies of her debut.

Ben Sevier, a senior editor at Dutton, has noticed that more self-published books are gaining traction. Sevier, who said he's “always looked skeptically on [self-published] submissions,” is singing a different tune these days. Right before BEA, he preempted a self-published techno-thriller called Daemon by a software consultant using the pen name Leinad Zeraus. Sevier signed Zeraus, aka Daniel Suarez, to a two-book deal for what's rumored to be a hefty sum. Sevier, who was immediately taken with the manuscript—he said it “took me two chapters to think I was reading the best high-tech thriller writer since Michael Crichton”—said the experience has been eye-opening: “It proves that great books are slipping through the cracks.”

Great manuscripts aside, Suarez and Barry had more going for them than strong prose. Both had managed to sell more than 1,000 copies on their own; Suarez also got press in Wired and blurbs from Sillicon Alley heavies like Craig Newmark (founder of Craigslist) and Stewart Brand (creator of The Whole Earth Catalog).

Clare Ferraro at Viking signed neuroscientist and stroke survivor Jill Bolte Taylor, who became an Internet sensation after a snippet of a talk she gave at the TED (Technology, Entertainment, Design) conference went viral. Taylor had sold nearly 8,000 copies of her clinical survival memoir, which she self-published through Lulu. My Stroke of Insight—which Viking crashed for a May release to coincide with Taylor's Oprah spot—was, Ferraro said, driven by the author's platform more than anything else. “If Jill hadn't had a book, I would have been no less interested in her.”

Agent David Fugate, of LaunchBooks in San Diego, inked a deal for retired professor Dennis Fried largely on the author's impressive self-publishing record. Although Fugate said he found Fried's Memoirs of a Papillon immediately touching and amusing—the book is purportedly the memoir of the author's pooch, Genevieve—he thinks it was the fact that the book had sold 20,000 copies that spurred Simon Spotlight Entertainment to acquire it. The book, due out in hardcover in 2009 as When I Want Your Opinion I'll Bark, benefited from what Fugate calls the “more democratic process” of publishing that exists today. Fugate explained that, with promotion being easier because of the Internet and printing more manageable because of online vanity presses and POD houses, an author can now “prove [his] worth.”

Nonetheless, Fugate warns it isn't easy. He estimates that most editors don't want to hear about a self-published title unless its sales are significant. “Three thousand to 4,000 seems to be the point at which they start to think, okay, this is something valuable.”

Reprinted with permission from Jerry D. Simmons' newsletter TIPS for WRITERS. See: www.WritersReaders.com.

~Cheryl Kaye Tardif, author of Whale Song

http://www.cherylktardif.com/

Borders Tries About-Face on Shelves Counting on Covers to Sell, Bookseller Changes Display While Cutting Titles Stocked

*THIS ARTICLE BY JEFFREY A. TRACHTENBERG HAS BEEN EXCERPTED. It recently appeared in Jerry D. Simmons' newsletter - TIPS for WRITERS from the PUBLISHING INSIDER. It has been reprinted here with permission from Jerry D. Simmons, http://www.writersreaders.com, and the author.

Borders Group Inc. has decided you can sell a book by its cover.

In a radical move aimed at jump-starting sales, the nation's second-largest book retailer is sharply increasing the number of titles it displays on shelves with the covers face-out. Because that takes up more room than the traditional spine-out style, the new approach will require a typical Borders superstore to shrink its number of titles by 5% to 10%.

Reducing inventory goes against the grain of booksellers' efforts over the past 25 years or so. Chains like Borders and Barnes & Noble Inc., the nation's largest book retailer, became household names with superstores that stocked as many as 150,000 titles or more. The rise of Amazon made it even more important for stores to offer deep inventories.

Borders has little choice but to experiment. Competition from the Internet, videogames and other electronic devices has flattened growth in book sales in recent years.

The new display strategy is the brainchild of CEO George Jones, who says he learned when he was a buyer at Dillard's Inc. early in his career that dresses sell better when the entire garment is shown rather than hung sleeve-out. So he recently decided to test sales of books shown with the cover visible at a newly built prototype store in Ann Arbor, Mich., where the company has its headquarters. Results were so encouraging after the first two weeks -- sales of individual titles were 9% higher than at similar Borders stores -- that all of the retailer's superstores have been told to adopt the new strategy.

The retailer says customers throughout the country should be able to see the difference in displays within six weeks. While books shown face-out will still be in the overall minority, as many as three times the titles as in the past will be shelved with covers showing. Certain categories, such as books about food, cooking, travel, art and photography -- and children's books in particular -- lend themselves to the new approach.

Shoppers in the Borders store where the new face-out display was tested Borders says customers visiting its prototype store said their impression was that more books were available. Even so, its new strategy -- which at a typical superstore will mean a reduction of anywhere from 4,675 to 9,350 titles from the former total of around 93,500 -- could make Borders vulnerable to a marketing campaign from Barnes & Noble that promotes its own vast selection. The average 25,000 square-foot Barnes & Noble superstore stocks approximately 125,000 to 150,000 book titles, and the chain says it has no intention of cutting back.

The Borders push may affect small publishing houses, which can often place a debut novel in Borders because it has such a broad selection. Whether that will be more difficult in the future is unclear.

From Cheryl:

I have always bought books that are facing out, unless I've gone in for a specific title. It is always the cover that grabs me first, then the author's name, then the title and back cover or inside flap text. This is how I pick a book.

What about you? What makes you buy a book? Does it matter to you if it's facing out?

If you're an author, have you ever gone into a store and turned your books face out? :)

~Cheryl Kaye Tardif, bestselling author

What are some of the best writer's resources?

If you're an aspiring or published author looking for some great resources, I highly recommend the following books. Some will be genre specific as this comprises a large part of my own library.

General writing resources:

• Writer's Market (the holy grail for writers)
• The Canadian Writer's Market (ditto for Canadian writers)
• The Canadian Writer's Guide
• The Writer's Digest Guide to Manuscript Formats
• Self-Editing for Fiction Writers
• The Writer's Guide to Character Traits (excellent for building your characters)
• Characters and Viewpoint (great for improving POV) - published by Writer's Digest
• Writing Dialogue - published by Writer's Digest
• Extraordinary Origins of Everyday Things
• How to Write a Children's Book and Get Published
• Writing and Selling Your Mystery Novel
• Forensics for Dummies (no dead bodies included)

Book marketing books:

• What Writers Need to Know About Publishing (by Jerry D. Simmons, a great friend of mine)
• The Book Publisher's Handbook (Eric Kampmann)
• How to Sell What You Write
• Beyond the Bookstore (Brian Jud)
• Plug Your Book (Steve Weber, another friend)
• 1001 Ways to Market Your Books (John Kremer, another author friend)
• Web Site WOW (Jeniffer Thompson)

Like any craft or skill, you have to learn it first, then take the time to hone and perfect it. These books will only help you become that much better and even more attractive to an agent or publisher.

I invite my fellow writers to add to this list and share their favorite writer's resources.

All the best in your writing endeavors. :)

~Cheryl Kaye Tardif,

bestselling author of Whale Song, The River and Divine Intervention

'Creating a Character Wall' on WritersReaders.com

Cheryl Kaye Tardif recently attended a writer's conference and had the pleasure of meeting renowned book marketing expert and author Jerry D. Simmons.

In his TIPS for WRITERS newsletter, Jerry had this to say:

"Recently I was fortunate to meet author Cheryl Kaye Tardif and she graciously agreed to submit some of her fabulous articles to my newsletter. To read this week’s edition, click Creating a Character Wall ."

http://www.cherylktardif.com

Self-Publishing that Works FOR You!

September 28 was officially Day 1 of the 8th Annual Express Yourself...Authors' Conference, sponsored by Infinity Publishing, and I have to share some of what I observed and learned. First, I feel I should clarify that I was recently published by traditional publisher Kunati Books, a new company based in Ontario, Canada, with offices in Florida, US. Kunati has made it very clear that they wish to support my endeavors to help other authors and they know that I am particularly passionate about self-publishing, since I originally self-published 3 very successful titles, and not with Infinity (sorry, guys!). Publishing companies like Kunati make an author's journey far more satisfying, and I must thank them for this support.

That being said, I must also thank Infinity Publishing for allowing me to be a small part of their journey. I feel honored to be part of this conference and share my experiences with other authors. I have gotten a true sense of "family" with these Infinity authors, employees and the management, and they have extended this to many authors published by other companies, including myself. They have all made me feel extremely welcome and valued. Thank you!

There are so many things that have impressed me over the years about Infinity's strategies, service and journey. I have been 'watching' them for about 6 years, and became their Canadian Author Liaison less than a year ago. Today I had the pleasure of touring Infinity Publishing's facilities, and again...WOW! I toured one other publishing company a few years ago, and I have to say, Infinity has far surpassed anything I saw there. Not only is this company efficient in their processes (largely due, I think, to the sharp wit and bubbly authority presented by their office 'queen' Michelle), Infinity is like a well-oiled, organized machine that breathes synergistically with its authors. The company is clean and environmentally conscious, printing 288 pages a minute and anywhere from 100-200 books per hour, depending on the books. I watched covers being printed, laminated, bound, cropped, all within minutes. (And, Kelly, I even had a chance to see how your book's information has been packaged! ;)

After breakfast, Tom Gregory, President of Infinity Publishing, welcomed the conference attendees, and I found him to be genuinely interested in not only the success of his company, but the success of the authors--ALL authors! You don't find that often. I never met the President of the other self-publishing company I toured. :) One thing that impressed me with Infinity is the expense that this publishing company puts into having an event that benefits their authors and other publishers' authors. They have made the Express Yourself...Authors' Conference affordable for any author.

I was also impressed with Infinity's ability to get top-notch speakers to present at their conferences. I have been receiving Jerry D. Simmons' newsletter for a few years now and finally got to meet him. It is awesome to put a face and voice to a name and newsletter one receives via email. :) Other guest speakers were Dan Poynter, Penny Sansevieri and Brian Jud, who are big names in book marketing. Infinity also managed to entice Dave Lieber, an award-winning columnist, and Eric Kampmann, publisher of the controversial O.J. book If I Did It: Confessions of the Killer by the Goldman Family. I'll go more into what these speakers talked about as soon as I have more time.

P.S. Jerry, I promise I will get you some articles on marketing books as soon as possible and I look forward to being of assistance to other writers via your newsletter. Thank you for this opportunity. :) CKT