Every time an author writes a book, he or she must come up with a very brief description of the work--something that intrigues and entices. Some say this descriptive "spiel" should be 25-30 words long; some say 2 sentences.
This type of spiel is most commonly referred to as the "elevator pitch".
Consider you're on an elevator and the publisher from Bantam joins you for 5 floors. You now have about 30 seconds to pitch your book.
What do you say?
Or do you stare at the door, then kick yourself when he gets off on his floor? :)
Cheryl Kaye Tardif,
bestselling author of Whale Song
http://www.cherylktardif.com/
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