I admit it. I’m slow to take good advice. For instance, writing colleagues often
recommend great how-to books, yet it takes me ages to get around to reading
them.
Several people have recommended books by Donald Maass over the years, so I
finally took the plunge and read TheBreakout Novelist while preparing notes for an urban fantasy I’m working
on. Honestly, the book was so inspiring that I found myself writing copious
notes about my own novel regarding plot points, ramping up the tension,
creating big moments, and so on. It’s been invaluable.
On the other side of coin, I’ve been reading a fair bit of advice on marketing
books. As mentioned last week, I will be doing more self-publishing over the
coming months, so I’ve been looking for tips from those who’ve done it
successfully.
There are a number of great blogs on the topic, but the advice I
want to focus on today is from Toby Neal, whose name I’ve heard everywhere. Her
advice not only makes sense, but seems relatively easy to follow, and I
recommend that self-publishers read what she has to say.
A lot of her tips, such as building a fan base, gathering reviews, offering
giveaways or sales, and maintaining a strong platform isn’t new, but Neal
discusses something I’ve been pondering for a while, which is whether to place one’s
books with Kindle Unlimited or choose multiple platforms.
She discusses her own experiences and the benefits of both, and she’s a fan
of Draft 2 Digital, the company I plan to use when I release my books.
I may be slow to follow advice, but I’m also discerning about the advice I
take. It’s important to figure out what works best for me. I have my own ideas
about where I’ll publish my books and when, but it’s all part of the learning
curve, right? We each have to follow our own path and, if we’re very lucky, we’ll
be so successful that we’ll be creating trends rather than following them.
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