Sunday, April 01, 2012

Revealing New Stats from the AAP

The Association of American Publishers has released its latest round of stats, and findings are interesting. First, we’re getting a clearer picture of the state of bookselling in the U.S, as the AAP has increased the number of publishers providing input from approximately ninety to 1,149. They’ve also added categories such as children/YA ebooks.

What’s really interesting to note is the 11.5% rise in both print and ebook sales. Those who claim that print books are on their way out might want to rethink that idea. The report suggests that an improving economy could explain why people are buying more books from brick and mortar stores. Also, in January of last year, Borders was returning heaps of books, which is not the case this year, seeing as how they closed shop. Adult trade books rose by 16.4% this year, although mass market books are still down.

Also interesting to note is that the increase in childrens/YA ebooks has driven sales of print and digital books up a whopping 80.5%. Publishers attribute this huge rise to the availability of books for reading devices designed for that age group.

These stats are a really positive sign. People are buying more books in both print and ebook formats. In fact, you’ll see the rise in almost every category AAP lists with only three exceptions. Religious paperbacks, mass market books, and children’s board books sales are down. You can see the entire chart through the Shelf Awareness article at

DEADLY ACCUSATIONS, (now also out on Kindle
THE OPPOSITE OF DARK, now available for iphones, iPads, and iPodTouch at Also available in paperback at and on Kindle at


Unknown said...

That is nice an encouraging!

Cherie Reich said...

It's always good to hear people are buying books. :)

Lynda R Young as Elle Cardy said...

That's fantastic to hear. I hope the stats keep going up.

Jean Katherine Baldridge said...

This is wonderful! I had no idea print was still here in a big way! I am collablrating with two other writers this year on a print book and I am so excited to know that we have a chance ! My other book was a jewelry design book...those can go either way but to my eye I really can see the beauty of the jewelry better in print! Thank you Marian! jean

Debra Purdy Kong said...

Thanks for everyone's comments and yes, Jean, you definitely have a chance! Print does sell.