Monday, November 24, 2014

Surviving a Bloated Market

Authors know that the market is saturated with books more than ever. This is great news for us readers, but I’m also a writer. Lately, it feels like the climb toward financial success is a little steeper every year. For many of us, the quest to become even noticed is daunting. Over recent months, indie authors are joining the lament of traditionally published authors in the slowing of sales and diminishing income. Mark Coker of Smashwords tells us why this is happening and how to succeed in the future.

Coker states that there is a glut of low-priced, high-quality ebooks on the market. He specifically uses the word quality, making it clear that there’s an even larger tsunami of drek out there. His point is that a growing number of good writers have turned their backs on contract offers to self-publish. He could be right in stating that the supply of ebooks is outstripping the demand. Sure, Kindles and other devices can load thousands of books for a lifetime of happy reading, but there are hundreds of thousands of new books being published every year!

After explaining other factors in the ebook slowdown, Coker lists twenty points for succeeding in today’s market. Really, none of his points are new to building a successful career. They are simply reminders of the importance of thinking long-term, writing better books, diversifying, having a plan, networking, and treating publishing like a business. But will many writers follow his advice?

Let’s face it life has never been profitable for most authors. These times merely represent another version of what writers from previous decades struggled with all their lives. Sure, you can now publish a book without ever physically touching it, and have access to promoting strategies that weren’t available twenty years ago. But it’s still an uphill battle. I suspect it always will be. There is no magic bullet to financial success for writers, but I do recommend that you read his blog. Reminders are important too.



1 comment:

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