Anyone who’s published e-books through
Amazon knows that they like to change things now and then. Sometimes the changes
make sense, other times… This week, I came across a blog by Penny from Author
Marketing Experts, Inc. (I’m not familiar with this company) who reported that
Amazon is pulling books because they don’t like the content of keywords and/or
book descriptions.
It seems that Amazon used to encourage
authors to use the names of other titles and authors in keywords and
descriptions. Recently, someone decided that this practice is no longer acceptable.
For this reason, one of Penny’s authors had her book removed from the virtual
shelf without notification.
Incidentally, in a follow-up blog, Penny
clarifies that keywords are not the same as tags. Tags are no longer used.
Keywords are words associated with your book page; the back end page where you
upload your e-book and add the book cover.
In the follow-up blog (you can find the
link in the original blog), Penny reports that she’s been able to have the book
reinstated. Penny also personally wrote to Jeff Bezos, after not having much
luck with Author Central, and received a response on from a customer relations
executive acting on Mr. Bezos’ behalf. It seems they weren’t aware of this
practice and we looking into the matter.
So, whether more books will be pulled for
this reason remains to be seen. Meanwhile, it might be a good idea to do your
own investigating and to take a second look at your book’s description.
You can find Penny’s blog at http://www.amarketingexpert.com/amazon-making-big-changes-authors-beware/
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