There’s no doubt about it, promoting and marketing one’s book is hard work. There are quite literally thousands of ways to promote yourself and just about all of them take you away from your writing time. Half the time, your efforts seem to produce little or no sales at all, and you can only hope that getting your name out there will eventually pay off one day.
So, it’s always a complete surprise to me when selling a book happens with absolutely no intention or effort at all. Sales can happen by pure serendipity, for instance. You know those wonderful, rare occasions when you happen to see someone you hadn’t seen in a long time at a place you never expected to, and you get to talking and suddenly that person’s asking to buy your book (this is the best reason for keeping books in your car, by the way).
This week, I sold a couple of books without actually trying. In fact, a cold virus made selling the last thing on my mind, but I sold a book to someone at the gym because I’d recommended a writer’s conference for her son. The conference turned out so well for the young man that she bought a copy of Fatal Encryption as an early Christmas present for him. Honestly, I was just happy I could help this person.
This week, a writing colleague recommended me for a joint book signing/reading/workshop at a local store. I met my potential presenting partner, things clicked, and she too bought a copy of Fatal Encryption. That’s how it goes sometimes, and I’m so thankful that it does. May you experience your own serendipity, good karma, and connections.
To read excerpts of Fatal Encryption and Taxed to Death, visit http://www.debrapurdykong.com/.