Want to know more about virtual book tours, how to organize one and how they benefit authors, hosts and avid readers? If so, then drop by LesTout.com to find out how much work went into Cheryl Kaye Tardif's 1-month 'Touring the World' VBT.
There is a new wave of online marketing on the rise―virtual book tours (also known as virtual author tours or blog tours). About five years ago, various authors decided to promote their works online at host sites and announce those dates just as they would a bona fide book signing tour. It started off small―one or two appearances on someone else’s website. In fact, virtual book tours (VBTs) have really only taken off in the past year or two.
The concept is simple: the author “tours” various blogs and sites, often ones pertaining to a theme in the book or the host’s theme, or to writing in general. This way, an author can potentially reach thousands of avid readers each tour day from the privacy of his or her office or home...
Read Cheryl Kaye Tardif's article: Virtual Book Tours - Touring the World.
Also, be sure to order Cheryl's novel Whale Song on August 12th from Amazon.com or Chapters.ca to qualify to enter for her 44 Prizes giveaway!